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About the Role

As a Product Marketing Lead, you will be the strategic owner of go-to-market execution and growth initiatives for ecobee’s ecosystem solutions with a focus on ecobee’s security offering. This role carries executive-level influence and requires partnering closely with Product, Sales, and Marketing to ensure strategy translates into clear, compelling, and commercially impactful execution in the market.

Responsibilities

• Own end-to-end go-to-market execution, including launch readiness, GTM sign-off, and market delivery across products and services.
• Translate product and portfolio positioning and storytelling into clear consumer messaging, and launch plans across all customer and sales channels.
• Serve as the single point of accountability for launch quality, timing, and consistency across marketing, sales, and customer touchpoints.
• Lead growth initiatives across acquisition, adoption, expansion, and retention to drive revenue, ARPU, and customer lifetime value.
• Partner with Product, Marketing and Sales to shape growth hypotheses, prioritize initiatives, and drive execution.
• Track, analyze, and communicate the impact of growth initiatives, surfacing insights and recommendations to senior leadership.
• Own marketing channel orchestration, ensuring aligned channel plans, compelling narratives, and sales readiness with sales teams.
• Operate as a senior cross-functional leader without authority, driving alignment, clarity, and momentum across Product, Sales, and Marketing.

Requirements

• 8+ years in product marketing; ideally in a subscription-based or connected hardware environment.
• Proven track record of crafting and executing go-to-market strategies that deliver measurable business results.
• Deep experience in developing customer-facing positioning and messaging rooted in research and insight.
• Strong analytical and performance mindset, with the ability to measure impact and drive continuous improvement.
• Exceptionally strong ability to influence and collaborate across teams and at all levels of the organization.
• Clear communicator and persuasive storyteller who can rally teams around ideas and initiatives.
• Comfort operating in ambiguity and taking initiative to drive clarity and progress.
• Curious, forward-thinking, and always looking for new ways to deliver value to customers and the business.

Location

• Toronto, Ontario
• US
• UK

Work Type

• Remote
• Hybrid

Experience Level

• Senior

Salary/Compensations

• $150,000-190,000 CAD

Benefits

• Medical, dental and vision plans
• Life, long-term disability, flexible spending and health savings accounts
• Accrued paid time off
• Paid Holidays (10 for Ontario)
• RRSP retirement benefits
• Variable compensation, including short-term and long-term incentives

About the Company

• ecobee introduced the world’s first smart Wi-Fi thermostat to help millions of consumers save money, conserve energy, and bring home automation into their lives.
• We continue our pursuit to create technology that brings peace of mind into the home and allows people to focus on the moments that matter most.
• We take pride in making a meaningful difference to the environment, all while being part of the exciting, connected home revolution.
• In 2021, ecobee became a subsidiary of Generac Power Systems.
• Generac introduced the first affordable backup generator and later created the category of automatic home standby generator.
• The company is committed to sustainable, cleaner energy products poised to revolutionize the 21st century electrical grid.
• Together, we take pride in making a meaningful difference to the environment.
• We’re helping build the world of tomorrow with solutions that improve everyday life while making a positive impact on the planet.
• Our products and services work in harmony to provide comfort, efficiency, and peace of mind for millions of homes and businesses.
• We're a rapidly growing global tech company headquartered in Canada, in the heart of downtown Toronto, with an office in Leeds, UK, and remote ecopeeps in the US.
• We get to work with some of North America and UK's leading professionals.
• Our colleagues are proud to bring their authentic selves to work, confident that what we do is grounded in a greater purpose.
• We’re always looking for curious, talented, and passionate people to join our team.
• For more than 65 years, we've turned big ideas into solutions that help protect homes, strengthen businesses and build a more resilient, efficient, sustainable energy future.
• As one of the leaders and largest suppliers of power generation equipment and technology, the work we do touches millions of lives.
• Employees at Generac are encouraged to be innovative and are valued as an integral part of our global team.
• Our challenging goals develop knowledgeable employees dedicated to helping continue Generac’s success.
• Generac provides individuals the opportunity to work in a fast-paced agile work environment where their work makes a difference in people’s lives and their own.

Equal Opportunity

• We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.