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About the Role

Join our extraordinary team as a CRM Lifecycle Marketing Manager. You will own the end-to-end customer relationship management portfolio, from strategy to execution, thriving at the intersection of strategy, analytics, and creative execution. This role follows a hybrid schedule, with in-office work required on Wednesdays and Thursdays.

Responsibilities

• Own the portfolio strategy across the full customer journey, and drive growth in customer lifetime value through hardware sales and subscription services
• Design campaign strategies, optimize and ship multi-channel programs (email, in-app, push) across the customer journey
• Identify opportunities to build automated nurture journeys based on behavioural and transactional triggers
• Develop and execute testing roadmap to refine messaging, timing, segmentation and UX to optimize engagement and conversion rates
• Create segments using behavioural, demographic and event-based data, and personalize message content to enhance relevance and performance
• Analyze campaign performance, proactively report on campaign performance and key insights to stakeholders and leadership
• Partner with a variety of teams across the ecobee and Generac organization - Marketing, Product, Sales, Customer Support, Creative, and Analytics to create seamless, personalized customer experiences
• Champion the voice of the customer and ensure communications to existing customers drive value and advocacy
• Partner with the internal creative team to design and develop messaging for lifecycle campaigns

Requirements

• 4+ years of experience in lifecycle or customer base marketing/CRM
• Proven track record of building customer lifecycle programs from scratch that drive measurable impact on customer LTV
• Strong proficiency in CRM best practices and marketing automation technology (e.g. Salesforce Marketing Cloud, or other enterprise level CRM and email marketing tools)
• Proficiency in HTML and SQL is required to build, segment, and deploy data-driven lifecycle campaigns
• Working knowledge of CSS and AMPscript is considered an asset for advanced email styling and dynamic personalization
• Strong analytical skills, comfortable business casing new opportunities, forecasting growth, and measuring campaign performance
• Strong understanding of segmentation, personalization, and marketing automation
• Strong understanding of email list management, deliverability and compliance requirements and legislations such as CASL, CAN-SPAM and GDPR
• Demonstrated experience using tools such as Figma, FigJam, Miro, or similar collaboration platforms to visually design and communicate lifecycle strategies
• Collaborative cross-functional partner, who thrives in a fast-paced environment
• Excellent project management skills and ability to lead and manage a project from inception to completion
• Experience or curiosity about AI tools to enhance personalization, automation and performance is highly valued
• Experience and passion for Consumer Technology, e-commerce and subscription-based businesses is an asset

Skills

• Lifecycle Marketing
• Customer Base Marketing
• CRM
• Marketing Automation
• Salesforce Marketing Cloud
• HTML
• SQL
• CSS
• AMPscript
• Segmentation
• Personalization
• Project Management
• AI Tools

Location

• Toronto, Ontario
• Remote (US)
• Leeds, UK

Work Type

• Hybrid
• Remote

Experience Level

• 4+ years

Salary/Compensations

• $86,000-120,000 CAD

Benefits

• Medical
• Dental
• Vision plans
• Life insurance
• Long-term disability
• Flexible spending accounts
• Health savings accounts
• Accrued paid time off
• Paid Holidays (10 for Ontario)
• RRSP retirement benefits
• Variable compensation, including short-term and long-term incentives

About the Company

• ecobee introduced the world’s first smart Wi-Fi thermostat to help millions of consumers save money, conserve energy, and bring home automation into their lives.
• We continue our pursuit to create technology that brings peace of mind into the home and allows people to focus on the moments that matter most.
• We take pride in making a meaningful difference to the environment, all while being part of the exciting, connected home revolution.
• In 2021, ecobee became a subsidiary of Generac Power Systems.
• Generac introduced the first affordable backup generator and later created the category of automatic home standby generator.
• The company is committed to sustainable, cleaner energy products poised to revolutionize the 21st century electrical grid.
• Together, we take pride in making a meaningful difference to the environment.
• We’re helping build the world of tomorrow with solutions that improve everyday life while making a positive impact on the planet.
• Our products and services work in harmony to provide comfort, efficiency, and peace of mind for millions of homes and businesses.
• We're a rapidly growing global tech company headquartered in Canada, in the heart of downtown Toronto, with an office in Leeds, UK, and remote ecopeeps in the US.
• We get to work with some of North America and UK's leading professionals.
• Our colleagues are proud to bring their authentic selves to work, confident that what we do is grounded in a greater purpose.
• We’re always looking for curious, talented, and passionate people to join our team.
• For more than 65 years, we've turned big ideas into solutions that help protect homes, strengthen businesses and build a more resilient, efficient, sustainable energy future.
• As one of the leaders and largest suppliers of power generation equipment and technology, the work we do touches millions of lives.
• Employees at Generac are encouraged to be innovative and are valued as an integral part of our global team.
• Our challenging goals develop knowledgeable employees dedicated to helping continue Generac’s success.
• Generac provides individuals the opportunity to work in a fast-paced agile work environment where their work makes a difference in people’s lives and their own.

Equal Opportunity

• We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.