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About the Role

Atlassian is seeking a Field Marketing Manager to lead the creation and execution of marketing programs aimed at driving demand within the Mid-Market, Enterprise, and Strategic segments in Spain. This role involves building strategies in collaboration with regional sales teams, product marketing, account-based marketing, global demand generation, event marketing, and other internal teams to ensure a unified marketing approach for Spain. The position is an individual contributor role focused on developing an integrated marketing strategy encompassing offline and online activities, including events, digital marketing, content strategy, and brand awareness. You will also engage with the partner ecosystem to develop strategies for shared customer bases.

Responsibilities

Own and develop the regional marketing strategy in close partnership with sales and marketing counterparts within the Spanish market
Deliver marketing campaigns and programs that will drive EMEA pipeline, with a specific focus on Spain
Measure, analyse, and report on performance to marketing and sales leadership, in line with our GTM strategy
Be an advocate for the Spanish sales organisation and help the rest of the marketing team understand regional priorities
Partner with the regional Account-Based Marketing team, Global Demand Generation, and Product Marketing to define and execute full-funnel marketing plans
Manage the Spanish activity calendar for the year
Work closely with our Partner Marketing & Channel Partners to drive co-marketing initiatives and maximise brand exposure
Connect the dots between teams to manage the process, implementation, tracking, and measurement of marketing campaigns
Leverage past campaign insights to inform new campaigns and the evaluation of existing campaigns
Engage with the Atlassian Brand and Global Communications teams to build awareness in the Spanish market through campaigns and PR agency support
Oversee the localisation and adaptation of global marketing content and materials to ensure relevance to regional audiences

Requirements

At least 6-7 years of experience in B2B field marketing, or demand generation, with a regional focus
In-depth experience working with marketing and sales funnels
Extraordinary program management and communication skills, with a consistent track record of working across sales, marketing, and technology teams
Self-starting tendencies with an ability to drive projects forward
Critical thinking with strong problem-solving skills
The ability to successfully manage multiple campaigns and programs running at the same time
A passion for metrics. You live for the data and use it to guide your programs and spend
Fluent in marketing automation and CRM capabilities with hands-on experience (Salesforce & Marketo a big plus)
Fluent in Spanish essential

Work Type

Office, from home, or a combination of the two

Experience Level

At least 6-7 years of experience in B2B field marketing, or demand generation, with a regional focus

Benefits

Health and wellbeing resources
Paid volunteer days

About the Company

At Atlassian, we're motivated by a common goal: to unleash the potential of every team. Our software products help teams all over the planet and our solutions are designed for all types of work. Team collaboration through our tools makes what may be impossible alone, possible together.

Equal Opportunity

We never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. All your information will be kept confidential according to EEO guidelines.
To provide you the best experience, we can support with accommodations or adjustments at any stage of the recruitment process. Simply inform our Recruitment team during your conversation with them.