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About the Role

The Marketing Manager plays a key role on the Marketing Team, creating and improving the infrastructure and protocols that allow the department to plan, implement, and evaluate its strategic objectives. This position supports all marketing efforts for the graduate school, direct services, and professional development, including web properties and intranets, working closely with various departments and external vendors to meet institutional goals.

Responsibilities

Lead the planning, management, and execution of integrated marketing initiatives across digital and print channels, aligning tactics with institutional goals, audience needs, and timelines.
Own digital marketing campaigns end-to-end, including campaign planning, channel selection, execution, optimization, and performance analysis across email, paid media, SEO, and web platforms.
Create and update marketing assets, templates, presentations, digital ads, and print collateral.
Determine creative approach and resourcing for marketing initiatives, balancing hands-on design work with oversight of external designers, copywriters, and vendors.
Develop marketing and design assets to support go-to-market strategies for new programs, products, and services.
Maintain and evolve brand standards; create and update templates to ensure consistency across campaigns and channels.
Evaluate and approve creative deliverables for brand alignment, accessibility, effectiveness, and quality.
Collaborate with internal partners to ensure marketing content, messaging, and web properties remain current, accurate, and strategically aligned.
Manage and organize marketing and creative assets within Office 365, including the Brand Center and shared asset libraries.
Conduct competitive and landscape reviews to inform campaign strategy and creative direction.
Support advertising and sponsorship strategy and execution, as assigned.

Requirements

Bachelor’s degree in marketing, advertising, communications, design, or a related field.
3+ years of marketing experience, including at least two years supporting integrated marketing campaigns.
Demonstrated experience managing marketing projects across paid social, paid search, email, and web channels.
Working knowledge of SEO best practices, including keyword research, on-page optimization, and performance measurement.
Design fluency with the ability to create, update, or effectively manage marketing assets in collaboration with designers and vendors.
Intermediate proficiency in Google Analytics and related tools, including dashboard reporting on digital and SEO performance.
Strong project management, organizational, and prioritization skills; able to manage multiple deadlines simultaneously.
Detail-oriented, adaptable, and comfortable working independently as well as collaboratively across teams.
Analytical, creative, and solutions-driven mindset.
Proficiency in Microsoft Office Suite, including Excel and PowerPoint.
Strong project management, communication, editorial and analytical skills are a must.

Skills

SEO best practices
Keyword research
On-page optimization
Performance measurement
Google Analytics
Dashboard reporting
Project management
Organizational skills
Prioritization skills
Microsoft Office Suite
Excel
PowerPoint
Communication skills
Editorial skills
Analytical skills
Adobe Creative Suite (preferred)
Canva (preferred)

Location

Erikson Institute

Work Type

Full-time

Experience Level

3+ years of marketing experience
At least two years supporting integrated marketing campaigns

Education Level

Bachelor’s degree in marketing, advertising, communications, design, or a related field.

About the Company

Erikson is the premier early childhood development organization committed to ensuring that all children have equitable opportunities to realize their potential.
Erikson Institute’s graduate school uniquely prepares child development, education, and social work leaders to improve the lives of young children and their families.
Our impact and influence are further amplified through our innovative academic programs, applied research, direct services in the community, advocacy, policy and leadership.

Equal Opportunity

Erikson Institute is an equal opportunity employer. We consider all applicants for employment without regard to race, color, religion, national or ethnic origin, sexual orientation, marital status, age, disability, veteran status, family responsibilities, or any other classes protected by federal, state, or local laws.
In addition, Erikson Institute provides reasonable accommodations to qualified individuals with disabilities in accordance with the Americans With Disabilities Act and applicable state and local laws (including during the application or hiring process).