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About the Role

As a Business Analytics Lead within PNC's Digital- Retail organization, you will leverage strong analytical skills to understand and interpret data, making adjustments or recommendations based on your findings. You will be responsible for defining tagging strategy, implementation through our tag management system, developing detailed implementation requirements, writing documentation, testing, and training. This role requires expertise in Adobe Analytics and experience with both Web SDK and Adobe Experience Platform Mobile SDK implementations. You will create reports using tools such as Adobe Analytics, Adobe Customer Journey Analytics, Excel, PowerPoint, and Tableau to share key findings and insights.

Responsibilities

Leads the analytics processes across multiple functions or business units leveraging an array of complex analytical tools to create data driven solutions.
Serves as mentor to more junior employees.
Consults with clients and mentors consultants on tool and strategy implementation and monitoring, statistical scoring, business intelligence, data quality, and analytical product / solution development.
Determining the optimal analytic approach and supporting development, implementation and enhancements.
Assists peers with guidance on analytic approaches related to more complex solutions.
Conceptualizing, developing and continuously optimizing analytical solutions for business leadership to enable data driven decision making.
Analyze results and make recommendations for key business partners and senior management or communicate conclusions from complex analytical solutions to a wide range of audiences.

Requirements

Expert experience with Adobe Analytics is required.
Experience with Adobe Data Collection Tags (Adobe Launch) and Adobe Experience Platform (schemas, datastreams, datasets) is required.
Intermediate level of Javascript, HTML and CSS knowledge is required.
Candidates should have experience with both Web SDK and Adobe Experience Platform Mobile SDK implementations.
PNC will not provide sponsorship for employment visas or participate in STEM OPT for this position.
This position is subject to the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA) and, for any registered role, the Secure and Fair Enforcement for Mortgage Licensing Act of 2008 (SAFE Act) and/or the Financial Industry Regulatory Authority (FINRA), which prohibit the hiring of individuals with certain criminal history.

Skills

Adobe Analytics
Adobe Customer Journey Analytics
Excel
PowerPoint
Tableau
SQL
Javascript
HTML
CSS
Adobe Experience Platform
Adobe Launch
Adobe Target
Adobe Audience Manager
Adobe RT-CDP
ObservePoint
Analytical Thinking
Business Intelligence (BI)
Concept Development
Data-Driven Decision Making
Data Integration
Market Research
Performance Metrics
Qualitative Research
Strategic Planning
Business Acumen
Business Analytics
Consulting
Decision Making and Critical Thinking
Effective Communications
Emerging Technologies

Location

Pittsburgh, PA
Philadelphia, PA
Cleveland, OH
Columbus, OH
Austin, TX
Dallas, TX
New York, NY

Work Type

In-office
Full-time

Experience Level

5+ years of industry-relevant experience

Education Level

Bachelors

Salary/Compensations

$98,000.00 – $182,000.00

Benefits

medical/prescription drug coverage (with a Health Savings Account feature)
dental and vision options
employee and spouse/child life insurance
short and long-term disability protection
401(k) with PNC match
pension and stock purchase plans
dependent care reimbursement account
back-up child/elder care
adoption, surrogacy, and doula reimbursement
educational assistance, including select programs fully paid
a robust wellness program with financial incentives
maternity and/or parental leave
up to 11 paid holidays each year
9 occasional absence days each year
between 15 to 25 vacation days each year, depending on career level; and years of service

About the Company

PNC's people are their greatest differentiator and competitive advantage in the markets they serve.
They are all united in delivering the best experience for their customers.
They work together each day to foster an inclusive workplace culture where all of their employees feel respected, valued and have an opportunity to contribute to the company’s success.
PNC is an in-office company that fosters a supportive culture where employees can thrive and achieve balance.
For nearly 160 years, PNC has strived to make a meaningful impact for its employees, customers, communities, and shareholders.
They believe their success and positive reputation are built on open and honest dialogue, an unwavering focus on smart risk management, relationship-based customer service and community investments.
Their inclusive workplace allows employees to be heard, valued, and developed to do their best work.
Being a great place to work means they are making a lasting difference for everyone they serve.

Equal Opportunity

PNC provides equal employment opportunity to qualified persons regardless of race, color, sex, religion, national origin, age, sexual orientation, gender identity, disability, veteran status, or other categories protected by law.