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About the Role

The Senior Manager, Loyalty Content & Program Management is responsible for driving growth, performance, and continuous optimization of issuer card-linked offer (CLO) and loyalty programs across AUNZPI. This role combines merchant content leadership with program optimization and cadence ownership, ensuring programs are supported by a strong supply of high-quality merchant offers and evolve over time to deliver improved activation, engagement, repeat behavior, and value. The role applies a performance-marketing lens to CLOs, ensuring merchant offers and programs are structured to drive incrementality and attractive returns for participating merchants. Sitting between strategic direction and execution, the Senior Manager translates portfolio priorities into actionable plans, leads structured optimization cycles with clients, and drives sustained program growth.

Responsibilities

Own growth and performance outcomes for issuer CLO and loyalty programs.
Drive structured program cadence with banks and merchant partners, including regular performance reviews, optimization cycles, and prioritization discussions.
Apply a performance-marketing mindset to CLOs, understanding how program and offer levers influence incremental sales, customer acquisition, frequency, and ROAS.
Translate performance insights into practical recommendations that improve both customer engagement and merchant outcomes.
Source, curate, and optimize a scalable portfolio of merchant-funded offers aligned to program and client objectives.
Drive growth through expansion of merchant participation, category coverage, and offer variety.
Structure offers to support strong activation, repeat usage, and sustainable merchant economics.
Establish clear cadences for content refresh, portfolio optimization, and performance review.
Use performance data to assess what is driving true incremental value versus baseline behavior.
Understand and optimize key CLO levers, such as eligibility, offer depth, merchant category mix, refresh cadence, and repeat engagement.
Identify trends and opportunities to improve program efficiency and effectiveness over time.
Support experimentation and iterative improvement across offers and programs.
Partner closely with Client Account Executives and Implementation / Sales Engineers to ensure effective execution against program objectives.
Act as a senior point of contact for program optimization, merchant performance, and content strategy discussions.
Support new program launches, enhancements, and major program evolutions.
Operate with pace, accountability, and a strong growth mindset.
Bring innovative thinking to loyalty content and program design.
Take ownership for outcomes, not just activity.
Challenge the status quo using data and insight.
Contribute to a high-energy, collaborative, and ambitious team culture.

Requirements

8+ years’ experience in loyalty programs, card-linked offers, merchant-funded offers, affiliate marketing, or performance marketing environments.
Strong understanding of how incentive-based marketing drives incrementality and ROAS.
Proven ability to drive growth and optimisation in client-facing roles.
Commercially minded, with experience working with commission-based or merchant-funded models.
Data-driven, with the ability to translate insights into clear actions.
Strong stakeholder engagement and communication skills.

Work Type

Hybrid

Experience Level

Senior Manager
8+ years

About the Company

Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.
At Visa, you’ll have the opportunity to create impact at scale — tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world.
Join Visa and do work that matters – to you, to your community, and to the world.
Progress starts with you.
At Visa, we are driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid.
Our evolving technology keeps us at the heart of the digital economy, connecting people to 80+ million businesses worldwide.
Backed by a resilient, proven model, our expanding network fuels growth—for Visa and for your career.
Your journey starts here — discover how we hire
Ready to take the next step? Learn more about life at Visa, explore our hiring process and get first-hand insights by hearing directly from our recruiters about what to expect.
Apply with confidence today!
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Equal Opportunity

Visa is an EEO Employer Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status.
Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.