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About the Role

Airbnb is seeking a visionary creative leader to oversee multiple social workstreams and shape a cohesive, culturally relevant content ecosystem that blends brand storytelling with social-first execution. This hands-on leadership role is for someone who has built social-native content systems and understands how to create work that audiences choose to watch, follow, and share.

Responsibilities

• Lead creative across multiple social and content workstreams, ensuring output is distinctive, culturally relevant, and aligned with Airbnb’s brand vision
• Develop and guide content formats, series, and repeatable franchises, not just one-off campaigns
• Be hands-on in concepting and storytelling, while also setting a clear creative vision for teams and partners
• Collaborate with internal teams, external creators, and production partners to bring ideas to life at scale
• Build strong relationships across Brand, Marketing, Comms, and Product to ensure cohesion across all touchpoints
• Partner with Creative Operations and Production to scale output efficiently without compromising quality
• Mentor and grow a team of multidisciplinary creatives, fostering a culture of curiosity, craft, and experimentation

Requirements

• 12+ years of creative leadership experience across social, content, and brand storytelling
• Proven success developing YouTube-first or video-led content, including series, channels, or recurring formats that have built and retained audiences
• Experience operating in environments where editorial, entertainment, and brand intersect
• Strong understanding of platform mechanics, especially video platforms (YouTube, TikTok), and how content succeeds within them
• Experience collaborating with creators, influencers, and talent—not just directing campaigns, but co-creating content
• Ability to translate insights, data, and strategy into compelling creative work that people actively engage with
• Experience leading both internal teams and external partners (agencies, production companies, creators)
• Strong storytelling instincts, with a high bar for craft across video, design, and narrative
• Excellent leadership, communication, and organizational skills
• A deep curiosity about culture, media, and how audiences engage with content today

Skills

• Social media platforms (Instagram, TikTok, YouTube)
• Video-first content creation
• Content strategy
• Brand storytelling
• Creative leadership
• Team mentorship
• Cross-functional collaboration
• Creator/influencer collaboration

Location

• US - Remote Eligible

Work Type

• Remote
• Hybrid

Experience Level

• Senior
• 12+ years

Salary/Compensations

• $208,000—$260,000 USD

Benefits

• Bonus
• Equity
• Benefits
• Employee Travel Credits

About the Company

• Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way.

Equal Opportunity

• Airbnb is committed to working with the broadest talent pool possible. We believe diverse ideas foster innovation and engagement, and allow us to attract creatively-led people, and to develop the best products, services and solutions. All qualified individuals are encouraged to apply.
• We strive to also provide a disability inclusive application and interview process. If you are a candidate with a disability and require reasonable accommodation in order to submit an application, please contact us at: reasonableaccommodations@airbnb.com. Please include your full name, the role you’re applying for and the accommodation necessary to assist you with the recruiting process.
• We ask that you only reach out to us if you are a candidate whose disability prevents you from being able to complete our online application.