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About the Role

A-tech, Inc., a division of Kele Industrial, is seeking a results-oriented and collaborative Product Director to manage a defined portfolio of products and manufacturer relationships. This role is responsible for driving product-level strategies to increase revenue, improve profitability, and support the sales organization.

Responsibilities

• Develop and execute product line strategies that align with organizational goals and sales initiatives.
• Manage lifecycle planning, portfolio positioning, and cross-selling initiatives for assigned products.
• Monitor industry trends, customer needs, and competitor offerings to adjust positioning and strategy.
• Lead strategy and execution for a portfolio of industrial instrumentation products, ensuring alignment with company growth objectives.
• Identify opportunities to expand instrumentation offerings and strengthen position with key vendor partners.
• Own day-to-day relationships with assigned manufacturers and suppliers.
• Negotiate pricing, programs, rebates, and marketing funds to optimize value and margin.
• Coordinate communication between suppliers and internal teams to ensure alignment of strategy and execution.
• Manage relationships with leading industrial instrumentation manufacturers, maintaining alignment on growth strategy, product positioning, and commercial programs.
• Collaborate with key vendors on joint business planning, with a focus on driving adoption and market share across instrumentation categories.
• Attend distributor meetings hosted by our key vendors to represent Kele Industrial Automation.
• Partner with the sales team to provide product training, resources, and expertise that drive revenue.
• Serve as the product subject matter expert (SME) to support opportunity development and customer acquisition.
• Collaborate with sales leadership to identify and close product-related performance gaps.
• Partner closely with field sales teams on customer engagements, including joint sales calls and application-based solution development.
• Provide guidance on product selection for a wide range of industrial applications, supporting customers across diverse end markets.
• Serve as a key resource for complex instrumentation opportunities, helping translate customer requirements into effective solutions.
• Work with the marketing team to support the development and execution of campaigns for assigned product lines.
• Contribute to content creation, promotional strategies, and messaging to elevate product awareness and demand.
• Participate in trade shows, webinars, and events as a product SME (Subject Matter Expert).
• Conduct product training sessions for internal sales teams and external customers as needed.
• Develop tools, guides, and resources to enable team proficiency and confidence in product-related discussions.
• Lead the development of foundational industrial instrumentation training as part of onboarding for new sales team members.
• Deliver ongoing education to improve sales team competency across core instrumentation categories and applications.
• Ensure adherence to standardized processes for product launches, supplier onboarding, and marketing execution.
• Provide input into operational improvements and best practices for product management.

Requirements

• Bachelor’s degree in Engineering, Industrial Distribution, or related field.
• Strong analytical and strategic thinking skills with a focus on execution and outcomes.
• Excellent communication, negotiation, and interpersonal abilities.
• Experience working in cross-functional environments and managing competing priorities.
• 5+ years of experience working with industrial instrumentation products or related technical solutions.
• Demonstrated ability to apply technical product knowledge to real-world customer applications.
• Experience supporting sales teams through training, customer engagement, and solution development.

Skills

• Product Strategy
• Product Lifecycle Management
• Market Analysis
• Supplier Relationship Management
• Negotiation
• Sales Enablement
• Product Marketing
• Training Development
• Process Improvement
• ERP/CRM systems (e.g., Epicor, Salesforce, Power BI, Microsoft CRM)
• Industrial Controls
• Instrumentation
• Sensors
• Measurement & Inspection sensors
• RFID
• Barcode
• Safety
• LIDAR
• Vision
• Thermal
• Pressure Controls
• Level Controls
• Flow Controls
• Food & Beverage industry
• Pulp & Paper industry
• Water & Wastewater industry
• Oil & Gas industry
• Chemical industry
• Power industry
• Manufacturing industry
• Automation platforms
• Instrumentation platforms

Location

• Dallas, TX 75238

Work Type

• Full-time

Experience Level

• 5+ years

Education Level

• Bachelor's degree

Benefits

• Medical insurance
• Vision insurance
• Dental insurance
• HSA
• FSA (medical and dependent care)
• 401(k) with employer match up to 4% with immediate vesting
• Employer-paid short-term disability coverage
• Employer-paid long-term disability coverage
• Employer-paid basic life insurance
• Employer-paid AD&D insurance
• Supplemental life insurance for employees and dependents
• Paid time off
• Paid holidays
• Tuition reimbursement

About the Company

• Founded in 1983, Kele Inc. is a leading distribution, and solutions partner with national reach and a global presence.
• Built around our customers and powered by our people, Kele provides millions of in-stock parts from more than 300 brands to drive automation & efficiency in nearly every type of facility, from office towers and factories to data centers and hospitals.
• Our goal is to empower progress for maintenance managers, engineers, contractors, and all those building the future.
• We do this by delivering parts rapidly, providing custom assemblies upstream, and offering unmatched support to ensure projects run smoothly and downtime is minimized.
• With 12 locations nationwide and headquarters in Tennessee, Kele combines deep technical expertise, rapid logistics, and a solutions-first mindset to help customers simplify supply chains, meet tight schedules, and deliver high-quality outcomes.
• Kele fosters a culture rooted in collaboration, innovation, and customer obsession, empowering associates at every level to contribute, grow, and make a meaningful impact.