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About the Role

The Product Development Manager will support the conceptualization and early development of commercial products. This role is responsible for identifying innovative market opportunities, building business cases to assess and prioritize new offerings, and maintaining a product roadmap. The role will work closely with teams across BCBSMA to develop products that meet customer needs and drive targeted business growth. This position is eligible for the Flex persona.

Responsibilities

• Conduct ongoing market surveillance of competitor actions and industry trends to identify strategic opportunities and determine the optimal timing for launching new solutions.
• Define, communicate, and maintain a clear product vision and roadmap based on customer feedback, industry insights, and opportunities identified in data analysis.
• Create and manage rigorous, data-driven business cases for new product opportunities, including product specific ROI projections and feasibility analysis.
• Drive detailed assessment of new product concepts in partnership with Finance, Actuarial, ET, Operations, and other relevant stakeholders to determine overall concept viability.
• Establish Key Performance Indicators (KPIs) to measure the effectiveness of market offerings against corporate goals.
• Drive product affordability initiatives by identifying key drivers of medical cost trend, analyzing financial impacts of benefit changes, and developing product strategies to contribute to lowering the total cost of care.
• Partner to develop the initial go-to-market (GTM) strategy for new product launches, including defining the value proposition.
• Collaborate with Sales, Marketing, and other key stakeholders to gather ongoing feedback to ensure product success.
• Develop and present compelling narratives to leadership regarding product strategy, performance, and growth opportunities.

Requirements

• Ability to translate complex healthcare industry challenges into clear, actionable product opportunities.
• Strong financial acumen with experience in business case development.
• Strong analytical skills with a proven ability to assess program performance and make data-driven recommendations for improvement.
• Strong communication skills (verbal, written, and presentation) with the ability to articulate a compelling product vision and its value proposition.
• Excellent organizational and project facilitation skills, with a proven ability to lead collaborative discussions and drive projects to completion.
• Demonstrated ability to navigate matrixed teams and achieve goals through creative problem-solving.
• Comfortable with ambiguity and capable of working independently.
• High standards of professionalism, attention to detail, and a commitment to delivering excellent results.

Location

• Boston
• Hingham

Work Type

• Hybrid
• Full time

Experience Level

• 3+ years of relevant experience in product development

Education Level

• Bachelor's degree required
• MBA or other Master's degree is a plus
• High school degree or equivalent required

Salary/Compensations

• $104,670.00 - $127,930.00

Benefits

• Comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401(k), and a suite of well-being benefits to eligible employees.

About the Company

• Blue Cross Blue Shield of Massachusetts is a community-focused, tax-paying, not-for-profit health plan headquartered in Boston.
• We have been a market leader for over 75 years, and are consistently ranked among the nation's best health plans.
• Our daily efforts are dedicated to effectively serving our 2.8 million members, and consistently offering security, stability, and peace of mind to both our members and associates.
• We are committed to investing in your development and providing the necessary resources to enable your success.
• We are dedicated to creating a refreshing and rewarding workplace that promotes excellence and provides opportunities for employees to forge their unique career path.
• We take pride in our diverse, community-centric, wellness-focused culture and believe every member of our team deserves to enjoy a positive work-life balance.

Equal Opportunity

• Blue Cross Blue Shield of Massachusetts is an Equal Employment Employer - veterans/disability.
• Applicants are considered for all positions without regard to race, color, religion, sex, national origin, age, veteran status, disability, sexual orientation, gender identity or expression, or any other characteristics protected by law.
• Blue Cross Blue Shield of Massachusetts will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with Blue Cross Blue Shield of Massachusetts's legal duty to furnish information.