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About the Role

Maximize the effectiveness of Diabetes Canada’s digital marketing and engagement efforts by applying data-driven insights to improve performance, user experience, and outcomes across owned and paid channels. This role acts as a strategic translator, advisor, and advocate for data-informed marketing, helping teams use insights to improve decision-making and optimize performance.

Responsibilities

• Lead performance analysis across digital campaigns, web journeys, email, and social channels using enterprise dashboards and KPIs.
• Interpret trends and insights to optimize campaigns, content, journeys, and experiences in partnership with channel owners.
• Identify opportunities to improve collection, engagement, retention, and conversion outcomes.
• Apply audience, journey, and behavioural insights to optimize end-to-end user journeys across acquisition, engagement, and conversion spanning web, email, and paid channels.
• Contribute performance insights to annual planning, quarterly reviews, and campaign prioritization discussions.
• Partner with channel leads to assess performance relative to forecasts and budget assumptions.
• Identify emerging data, tracking, and reporting needs, and work closely with IT & Data teams to help prioritize and facilitate measurement enhancement requests.
• Lead structured A/B and multivariate testing across digital campaigns and experiences.
• Develop and maintain an experimentation roadmap aligned with marketing priorities and capacity.
• Ensure tests are well-designed, with clear hypotheses, success metrics, and actionable outcomes.
• Partner with IT & Data and agencies to ensure experiments are methodologically sound.
• Document learnings and embed insights into marketing playbooks and best practices.
• Promote a culture of experimentation by encouraging teams to validate assumptions, learn from outcomes, and apply insights to future decision-making.
• Translate performance data into clear, audience-appropriate insights and recommendations.
• Present actionable findings to marketing leadership, peers, and agency partners.
• Synthesize insights across channels to identify broader patterns and systemic opportunities.
• Support campaign retrospectives and planning cycles using agreed marketing KPIs.
• Provide inputs to executive- and board-level marketing performance summaries.
• Help stakeholders interpret performance changes, trends, and anomalies by providing context, identifying contributing factors, and clarifying measurement considerations or limitations.
• Identify cross-channel patterns and systemic performance issues beyond individual campaign analysis.
• Act as a strategic advisor and recommender for campaign execution, creative, and platform changes.
• Manage performance, optimization, and experimentation initiatives as defined workstreams.
• Plan and prioritize work using Agile and iterative approaches.
• Track progress against milestones, manage dependencies, and ensure timely delivery of outcomes.
• Evaluate and prioritize initiatives based on business impact, data availability, organizational readiness, and resource capacity.
• Balance competing priorities while maintaining focus on highest-impact opportunities.
• Maintain strong working knowledge of digital analytics and MarTech tools (e.g., GA4, GTM, Looker, Power BI, CRM, email marketing automation platforms).
• Partner with IT & Data to identify tracking needs, flag data gaps, and validate usability of dashboards.
• Manage agency relationships from a performance and optimization perspective.
• Ensure insights inform campaign optimization, creative briefs, and media recommendations.
• Maintain documentation related to performance frameworks and learning agendas.
• Identify and communicate data quality issues, tracking inconsistencies, and measurement limitations.
• Regularly produce reports (e.g., campaign retrospectives) independently and/or with the IT&D data team.
• Build analytics confidence within Diabetes Canada by helping teams understand results and how to act on them.
• Encourage consistent and correct use of data in planning, optimization, and retrospectives.
• Capture and share key learnings from major initiatives and campaigns to strengthen Diabetes Canada’s data maturity and institutional knowledge.
• Actively promote a culture of evidence-based decision-making and continuous improvement.

Requirements

• 10+ years in digital marketing performance, analytics, or optimization roles.
• Post-secondary education in marketing, analytics, or related field, or equivalent experience.
• Experience in nonprofit or mission-driven environments is an asset.
• Experience translating complex data into clear, actionable recommendations, connecting performance insights to broader marketing and organizational priorities to inform decision-making.
• Demonstrates expertise in analytics and marketing platforms (e.g., GA4, Meta, Hootsuite, YouTube Studio, Looker Studio, Power BI, email automation).
• Well understanding and knowledge of data tools (e.g., Databricks, SQL) and AI technologies.
• Communicates insights effectively and influences cross-functional stakeholders while promoting data literacy, consistent measurement practices, and a culture of evidence-based decision-making.
• Understands acquisition, engagement, retention, ROI, and attribution concepts.
• Must be legally eligible to work in Canada.
• Must hold a valid work permit or study permit that allows you to fulfill the requirements of this role.

Skills

• Digital marketing performance
• Analytics
• Optimization
• Data-driven insights
• Digital marketing
• User experience
• Owned and paid channels
• Dashboards
• Reporting
• Enterprise platforms
• Test-and-learn approach
• A/B testing
• Multivariate testing
• Experimentation roadmap
• Insight storytelling
• Decision support
• Project management
• Agile delivery
• Digital analytics
• MarTech tools
• GA4
• GTM
• Looker
• Power BI
• CRM
• Email marketing automation
• Mailchimp
• Data quality
• Tracking
• Measurement
• Data maturity
• Institutional knowledge
• Evidence-based decision-making
• Continuous improvement
• Meta
• Hootsuite
• YouTube Studio
• Looker Studio
• Databricks
• SQL
• AI technologies
• Acquisition concepts
• Engagement concepts
• Retention concepts
• ROI concepts
• Attribution concepts

Location

• Toronto, Ontario

Work Type

• Hybrid
• Remote

Experience Level

• 10+ years

Education Level

• Post-secondary education in marketing, analytics, or related field, or equivalent experience

Salary/Compensations

• $85,000 – $100,000 annually

Benefits

• Group benefits package
• Health and dental coverage
• Life insurance
• Disability coverage
• Employee and Family Assistance Program (EFAP)
• Company-matched Pension/RRSP
• Mental wellness app
• Additional paid holidays
• End-of-year office closure
• Rewards and recognition platform

About the Company

• Diabetes Canada's vision is a world free from the effects of diabetes.
• They work to improve the lives of those living with diabetes by sharing knowledge and resources, supporting health-care professionals, advocating for change, and funding research.
• They provide tools, resources, and support to make the journey of living with diabetes easier.
• They are a national organization with an entrepreneurial spirit.
• They are committed to building a healthy and engaged workplace culture.
• They celebrate diversity and foster an inclusive workplace.
• Core Values: ACE-IT (Agility, Collaboration, Excellence, Integrity, Taking Initiative).

Equal Opportunity

• Diabetes Canada welcomes applications from all qualified individuals, including people of all genders, Indigenous Peoples, persons with disabilities, and members of visible minorities.
• We value a workforce that reflects the diversity of the communities we serve.
• We are committed to providing accommodations throughout the recruitment process.