Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

About the Role

The Product Marketing Manager is responsible for the strategic development, execution, and optimization of go-to-market strategies that bring Oscar's insurance products and digital experiences to life. This role sits at the intersection of Insurance Plan Design and Tech Innovation, championing the customer and driving growth through delivering internally and externally-facing products and experiences to market.

Responsibilities

Execute Go-to-Market Orchestration: Drive the end-to-end go-to-market lifecycle for products, ensuring seamless coordination from the initial concept and feature-to-benefit translation through to launch and member adoption.
Serve as a Strategic Domain Expert: Act as the primary marketing point of contact; proactively identifying market needs and representing the "Voice of the customer" in cross-functional forums to ensure product developments align with member lifestyle goals.
Develop Positioning and Messaging Architectures: Transform complex technical frameworks into clear, motivating narrative structures. Own the development of messaging houses, value propositions, and reasons-to-believe (RTBs) that drive consistency across all touchpoints.
Collaborate with Product, Design, and Research: Partner deeply with internal teams to synthesize member insights and UX research into actionable product requirements. Guide external vendors and agencies to ensure creative content and distribution strategies are grounded in strategic product truths.
Develop Multi-Audience Enablement Tools: Create and maintain high-impact enablement strategies for both B2B (Brokers/Providers) and D2C (Members) audiences. Work with our sales enablement team to develop playbooks, sales battlecards, and training materials that empower partner teams to effectively communicate Oscar's unique value.
Monitor and Analyze Performance Metrics: Track and report on product-specific KPIs, including adoption rates, conversion deltas, and engagement metrics. Partner with data teams to identify optimization opportunities and lead the share-out of launch results and "lessons learned" to stakeholders.
Drive Operational Excellence and Consistency: Contribute to the continuous improvement of the Product Marketing toolkit—including the management of "Modular Messaging Banks"—while fostering a data-driven culture and providing peer mentorship within the team.
Ensure Regulatory and Legal Compliance: Navigate the complex healthcare regulatory environment by ensuring all product claims and marketing materials comply with applicable laws and state-filing requirements.
Compliance with all applicable laws and regulations
Other duties as assigned

Requirements

Bachelors degree or 4+ years commensurate experience
4+ years relevant work experience in marketing, including experience with driving go-to-market strategies for new products
Demonstrated experience in Feature-to-Benefit translation, persona development, and drafting multi-channel messaging houses.
Experience presenting GTM strategies and market insights to cross-functional leadership (Product, Sales, and Operations).
Proficiency in managing complex project timelines (e.g., 16-week cycles) and coordinating high-velocity asset production with Creative teams.
Ability to use data to measure GTM success, including tracking conversion deltas, adoption rates, and member sentiment.
Direct experience in Health-Tech, Insurance (Payers), or highly regulated Fintech.
Familiarity with the "lifestyle" side of health insurance (Individual & Family Plans, Virtual-First models) is a significant plus.
Hands-on experience with Generative and Evaluative research to drive product strategy.
Experience building Sales Enablement toolkits specifically for brokers or third-party distributors in the healthcare space.
High comfort level with AI/LLM product narratives and the ability to explain complex technical guardrails (like AI safety and QA) to a non-technical audience.

Skills

Go-to-market strategies
Product marketing
Strategic development
Market intelligence
Customer insights
Product requirements
Positioning
Messaging
Customer pain points
Target audiences
Personas
Product roadmap
Product launches
Customer engagement
Broker trust
Customer retention
Feature-to-Benefit translation
Persona development
Multi-channel messaging
Stakeholder management
Project management
Data analysis
Health-Tech
Insurance
Fintech
Generative research
Evaluative research
Sales enablement
AI/LLM product narratives
AI safety
QA

Location

Dallas, Texas

Work Type

Remote
Full-time

Experience Level

4+ years relevant work experience

Education Level

Bachelors degree

Salary/Compensations

$105,818 - $138,886 per year

Benefits

Medical benefits
Dental benefits
Vision benefits
11 paid holidays
Paid sick time
Paid parental leave
401(k) plan participation
Life insurance
Disability insurance
Paid wellness time
Reimbursements
Unlimited vacation program
Annual performance bonuses

About the Company

Oscar is the first health insurance company built around a full stack technology platform and a relentless focus on serving our members.
We started Oscar in 2012 to create the kind of health insurance company we would want for ourselves—one that behaves like a doctor in the family.

Equal Opportunity

At Oscar, being an Equal Opportunity Employer means more than upholding discrimination-free hiring practices. It means that we cultivate an environment where people can be their most authentic selves and find both belonging and support.
We're on a mission to change health care -- an experience made whole by our unique backgrounds and perspectives.
Oscar applicants are considered solely based on their qualifications, without regard to applicant’s disability or need for accommodation.