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About the Role

The Product Marketing Manager leads the strategic development, execution, and optimization of go-to-market strategies for insurance products and digital experiences. This role bridges the gap between insurance plan design and tech innovation, translating market intelligence into actionable product requirements and high-impact messaging to drive growth and member engagement.

Responsibilities

• Drive the end-to-end go-to-market lifecycle from concept to launch and member adoption.
• Act as the primary marketing point of contact and represent the voice of the customer in cross-functional forums.
• Transform complex technical frameworks into clear, motivating narrative structures and value propositions.
• Partner with Product, Design, and Research teams to synthesize insights into actionable product requirements.
• Guide external vendors and agencies to ensure creative content aligns with strategic product truths.
• Create and maintain B2B and D2C enablement strategies, including playbooks, battlecards, and training materials.
• Track and report on product-specific KPIs such as adoption rates, conversion deltas, and engagement metrics.
• Contribute to the continuous improvement of the Product Marketing toolkit and provide peer mentorship.
• Ensure all marketing materials and product claims comply with healthcare regulations and state-filing requirements.
• Comply with all applicable laws and regulations.
• Perform other duties as assigned.

Requirements

• Bachelor's degree or 4+ years of commensurate experience.
• 4+ years of relevant marketing experience, including driving go-to-market strategies for new products.
• Demonstrated experience in feature-to-benefit translation, persona development, and drafting multi-channel messaging.
• Experience presenting GTM strategies and market insights to cross-functional leadership.
• Proficiency in managing complex project timelines and coordinating asset production with creative teams.
• Ability to use data to measure GTM success, including conversion deltas, adoption rates, and member sentiment.
• Ability to travel up to 10%.

Skills

• Go-to-market strategy
• Product marketing
• Messaging and positioning
• Stakeholder management
• Project management
• Data analysis
• Sales enablement
• Health-tech industry knowledge
• Generative and evaluative research
• AI/LLM product narrative development

Location

• Atlanta, GA
• Remote

Work Type

• Full-time
• Remote

Experience Level

• 4+ years of relevant work experience

Education Level

• Bachelor's degree

Salary/Compensations

• $105,818 - $138,886 per year

Benefits

• Employee benefits
• Unlimited vacation program
• Annual performance bonuses
• Medical, dental, and vision benefits
• 11 paid holidays
• Paid sick time
• Paid parental leave
• 401(k) plan participation
• Life and disability insurance
• Paid wellness time and reimbursements

About the Company

• Oscar is a health insurance company built around a full-stack technology platform.
• Founded in 2012 with a focus on serving members like a doctor in the family.

Equal Opportunity

• Oscar is an Equal Opportunity Employer that cultivates an environment where people can be their most authentic selves.
• Applicants are considered solely based on their qualifications, without regard to disability or need for accommodation.