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About the Role

Communications Strategy at GSD&M is a human-centric, culture-obsessed discipline that unearths unique audience insights, media trends, cultural shifts, and tech innovations. This role sits at the center of our integrated agency model, requiring fluency across strategy, media, and creative. You will establish the story and credentials for our Communications Strategy practice and drive consistent understanding of its contributions internally and externally. A key focus will be immersing yourself in culture, particularly Sports, Music, and Gaming, to keep teams and clients ahead of trends.

Responsibilities

Craft the story and credentials of the Communications Strategy discipline, ensuring consistency and alignment.
Bring the consumer's world to life for Strategy, Creative, and Media teams.
Understand consumer receptivity to marketing communications using qualitative, cultural, and quantitative insights.
Learn client businesses and develop communications strategies to unlock potential.
Leverage creative ideas to craft brand stories native to media channels and audiences.
Craft briefs that inspire new media moments across paid, earned, and owned channels.
Present and defend strategies to clients, demonstrating how they will achieve results.
Contribute to new business development and pitch narratives.
Cultivate a strong strategic culture within the department through collaboration and knowledge sharing.

Requirements

Strong partnership and collaboration skills, bridging strategy, creative, and media.
Daily connectivity to culture through social media and real-world observation.
Knowledge of platforms and media channel advances for bringing creative stories to life.
Proven ability to drive or inspire unexpected uses of traditional touchpoints.
Strong experience and knowledge of the Sports, Music, and Gaming landscape.
A disposition driven by curiosity and understanding human motivation.
Minimum 10 years of agency experience, with a strong background in Digital and Social.
Requires regular in-office presence with a minimum of three days per week for in-person collaboration.

Skills

Communications Strategy
Digital Strategy
Social Media Strategy
Media Planning
Creative Strategy
Cultural Insight Mining
Quantitative Research Synthesis
Brief Writing
Client Presentation
New Business Development
Collaboration
Cultural Observation
Platform Knowledge
Media Channel Advances
Sports Marketing
Music Marketing
Gaming Marketing

Location

Austin
Remote

Work Type

Temp/Freelance
Potential for Full-time
Hybrid

Experience Level

Minimum 10 years agency experience

Benefits

Generous benefits
Plenty of time off
Opportunities for growth

About the Company

At GSD&M, we’re on a mission to build First & Only brands.
We set a high bar for ourselves and our work.
We care about what we put out in the world.
Our ideas make a difference, shift culture, create a smile, inspire change, and initiate belly laughs.
We grow, learn, and get better.
Inclusion is our superpower; an inclusive environment where diverse perspectives are encouraged and empowered makes the work better.
Proudly recognized by the Advertising Federation’s Mosaic Awards for efforts in diversity, equity, and inclusion.

Equal Opportunity

GSD&M is an equal opportunities employer and will never favor or discriminate against anyone based on their age, gender, ethnicity, sexual orientation, disability, pregnancy or maternity, religion or belief, marriage or civil partnership, gender identity, expression, or realignment.
If you require a medical or religious accommodation during the job application process, please reach out to keisha.townsend@gsdm.com for support.