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About the Role

Circle Medical is a fast-growing telehealth primary care practice seeking a Director of Growth Marketing to lead its growth strategy. This senior role focuses on building durable, trust-led brands in regulated healthcare environments, balancing near-term acquisition performance with long-term brand equity. You will align the patient experience with the company's market promise by collaborating with product, clinical, and operations leadership.

Responsibilities

Lead and manage the team responsible for Circle Medical's consumer marketing strategy across email, SMS/phone-based outreach, web, social, and paid channels.
Drive awareness of Circle Medical's primary care and specialty services.
Convert prospective patients into booked appointments.
Increase engagement and retention among existing patients.
Develop and execute a comprehensive consumer paid advertising strategy.
Partner with Analytics on building monitoring and tracking mechanisms for continuous campaign refinement to maximize ROI across patient acquisition and retention channels.
Ensure a seamless, consistent, and cohesive patient experience across all consumer-facing touchpoints.
Maintain brand voice that is warm, clear, and trustworthy in alignment with Circle Medical's patient-first identity.
Continuously refine messaging across all lifecycle communications as Circle Medical expands its service lines, adds new care programs and enters new markets.
Collaborate with Product on the quarterly experimentation roadmap and deployment of various experiments to improve KPIs.
Rapidly scale positive results for maximum impact.
Collaborate cross-functionally with Legal, Compliance, Product, Engineering, Clinical Excellence, Operations, Finance and Patient Support to ensure marketing strategies align with regulatory requirements, clinical standards, and business objectives.
Analyze performance metrics to refine and optimize strategies, deriving actionable insights from data to drive decisions on channel mix, messaging, and targeting.
Monitor telemedicine industry trends, competitive activity, and healthcare regulatory shifts to identify growth opportunities and make strategic pivots as needed.
Have full P&L ownership of Growth Marketing budget.

Requirements

Familiarity with insurance-based healthcare models, RCM, or payer marketing.
Experience with measurement-based care, outcomes marketing, or clinical quality reporting.
Comfort with HIPAA-compliant marketing practices and healthcare advertising restrictions.
Familiar with insurance plans and RCM.

Skills

Growth Marketing Strategy
Consumer Marketing
Email Marketing
SMS/Phone-based Outreach
Web Marketing
Social Media Marketing
Paid Channels
Paid Advertising Strategy
Campaign Management
ROI Optimization
Patient Acquisition
Patient Retention
Brand Management
Messaging Refinement
Lifecycle Communications
Experimentation
KPI Improvement
Cross-functional Collaboration
Data Analysis
Performance Optimization
Market Trend Analysis
Competitive Analysis
Regulatory Compliance
P&L Management

Location

United States
Canada

Work Type

Virtual-first
Remote

Experience Level

Senior
Director

Salary/Compensations

Region 1 (San Francisco and similar cost markets): $186,000 – $207,000 base salary
Region 2 (Chicago and similar cost markets): $149,000 – $165,000 base salary
Region 3 (National, all other U.S. locations): $130,000 – $145,000 base salary

Benefits

Flexible vacation, sick leave, and 12 statutory holidays.
Medical, Dental, Vision, Disability, and Life insurance.
Mental health programs and an Employee Assistance Program (EAP).
RRSP/401(k) program with company match.
Annual reimbursement for eligible training and professional programs.

About the Company

Circle Medical is a virtual-first primary care organization reimagining how people access and experience healthcare.
Our mission is to deliver comprehensive, high-quality, and compassionate care that integrates technology, data, and human connection through a seamless digital platform complemented by in-person visits when needed.
Our team is distributed across the United States and Canada, bringing together clinicians, technologists, and operators who share a commitment to making high-quality healthcare delightful, personal, and accessible to everyone.
More about us can be found on our website [https://www.circlemedical.com/about-us].

Equal Opportunity

Circle Medical is an equal opportunity employer and affirmatively seeks diversity in its workforce.
Circle Medical recruits qualified applicants and advances in the employment of its employees without regard to race, color, religion, gender, sex, sexual orientation, gender identity, gender expression, age, disability, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law.