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About the Role
We are seeking a creative producer to drive exponential growth through user-generated content (UGC). You will be responsible for ideating, scripting, shooting, and shipping scroll-stopping content weekly, working directly with the product team to integrate creative ideas seamlessly. This role requires a fast-paced, hands-on approach to content creation and a deep understanding of performance metrics.
Responsibilities
- Turn positioning and creative concepts into high volumes of UGC — ideate, script, storyboard, and ship.
- Write hooks, captions, and TikTok-native copy in English that converts.
- Source, brief, and direct creators and actors.
- Own production end-to-end — concept, casting, locations, props, on-set direction, and post.
- Build workflows that enable scaled production — pipelines, briefs, and processes.
- Manage external agencies, production partners, and UGC platforms.
- Analyze performance data across TikTok, Instagram, and paid social to inform content strategy.
- Stay on top of trends and competitor creative to quickly produce on-brand content.
Requirements
- Genuinely excellent English and demonstrable experience writing high-performing TikTok copy in English.
- Extensive B2C UGC experience, with a track record of producing UGC and short-form ads that drove performance.
- Hands-on production skills: idea generation, scriptwriting, creator sourcing, location scouting, and directing shoots.
- Strong track record producing ads for TikTok and Meta, understanding platform-specific best practices.
- Experience working closely with influencers and creators, including briefing and relationship management.
- Comfortable managing external agencies and partners while maintaining control over output.
- Data-driven decision-making based on channel metrics, creative performance, and growth numbers.
- Experience building processes and workflows to improve team speed or quality.
- Fast-paced and self-directed work style, with a bias for action and learning.
Skills
- Content creation
- Scriptwriting
- TikTok copy
- Creator sourcing
- Directing
- Production management
- Workflow development
- Data analysis
- Trend analysis
- Influencer marketing
- Agency management
- Performance marketing
Location
- Remote
Work Type
- Fully remote
Experience Level
- Extensive B2C UGC experience
- Strong track record producing ads for TikTok and Meta
Benefits
- Competitive compensation
- Flexible job schedule
- Generous vacation policy
- No corporate bs
- Opportunity to push the boundaries of applied AI in a consumer setting
About the Company
- Ten years ago, we built the world’s first AI companion.
- Millions of people have used Replika to reconnect with the world.
- Our new vision is to create the first AI with heart, for making the most out of life.
- We are building an AI modeled after transformative relationships, designed to help users look inward and push outward.
- Our work has been featured in TED Talks, Stanford and Harvard studies, and the Lex Fridman podcast, connecting with over 40 million people.
- We are undergoing a renaissance with a goal of exponential growth.