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About the Role
Macroscope is seeking a Founding Growth Marketer to build and scale demand from the ground up. This role owns top-of-funnel growth across product-led and enterprise sales motions, partnering with sales to generate qualified pipeline and drive revenue growth. It's a high-impact position for someone excited to build a marketing function from scratch and directly influence the company's growth trajectory.
Responsibilities
- Own demand generation strategy and execution across product-led growth (PLG) and sales-assisted motions.
- Build and scale inbound pipeline for Account Executives, focusing on enterprise customer acquisition.
- Design, run, and optimize growth experiments across paid, content, events, partnerships, and lifecycle channels.
- Manage and optimize paid acquisition programs, starting with Google Ads and expanding into additional channels.
- Lead product and growth marketing initiatives, including launches, announcements, lifecycle campaigns, and community engagement.
- Create compelling content and campaigns in partnership with design and product teams.
- Plan and execute creative activations, events, and marketing programs that drive awareness, engagement, and pipeline growth.
Requirements
- 5+ years of experience in growth marketing, demand generation, or a related role at a high-growth startup.
- Proven track record of generating pipeline and driving revenue outcomes.
- Experience marketing to developers or technical audiences; experience with developer tools is strongly preferred.
- Comfortable operating in a zero-to-one environment—scrappy, resourceful, experimental, and highly hands-on.
- Strong understanding of PLG, enterprise sales, and hybrid go-to-market motions.
- Experience managing paid acquisition programs, particularly Google Ads, with a data-driven approach to optimization.
- Familiarity with modern marketing and growth tools, including analytics platforms, AI tools, CRMs, and automation systems.
- Strong written and verbal communication skills, with the ability to craft compelling messaging for technical audiences.
- High agency and self-motivation.
- Willingness to work extremely hard on a high-risk venture.
- Act like an owner, putting immense care and craft into work and taking responsibility for all parts of the product.
- Passion for the company's mission and product.
Skills
- Growth marketing
- Demand generation
- Product-led growth (PLG)
- Enterprise sales
- Paid acquisition
- Google Ads
- Content marketing
- Event marketing
- Partnerships
- Lifecycle marketing
- Community engagement
- Marketing analytics
- AI tools
- CRMs
- Automation systems
- Written communication
- Verbal communication
Experience Level
- 5+ years
About the Company
- Macroscope aims to be the source of truth of what's happening for any company that builds software.
- Our mission is to give leaders clarity and engineers time.
- We help leaders understand how their products and codebases are evolving—what’s changing, who’s working on what, and where progress is happening—grounded in the ultimate source of truth: the code.
- Macroscope is founded by former entrepreneurs who have started and sold multiple companies, and operated as product/engineering executives at public tech companies.
- We're supported by leading VC firms and angels, including Lightspeed Venture Partners, Thrive Capital, Google Ventures, and Adverb.