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About the Role

As our Marketing Director, you’ll collaborate closely with the CEO, COO, and department heads to build and execute multi-channel marketing strategies that align with our mission, attract new clients, and strengthen our firm’s brand and digital presence. This is a high-impact leadership role where you'll develop a strong internal marketing team, manage external vendors, and bring data-driven creativity to every part of the marketing funnel—from awareness to conversion to retention.

Responsibilities

Own the firm’s marketing vision, annual plan, and performance metrics.
Lead and mentor a growing team of in-house marketers and contractors.
Partner with the CEO and COO on brand positioning, market expansion, and growth initiatives.
Build and maintain a compelling, consistent brand identity across platforms.
Oversee the content calendar, managing content strategy for blogs, emails, video, print, and social.
Ensure all messaging aligns with the firm’s values, voice, and mission.
Drive growth through paid advertising, SEO/SEM, email marketing, and lead nurturing funnels.
Manage website performance, conversion optimization, and analytics reporting.
Develop and maintain automated marketing workflows using AI, CRM, or marketing platforms.
Partner with the Sales and Intake teams to ensure alignment on messaging, campaigns, and lead conversion.
Develop marketing collateral and client journey touchpoints to support client acquisition and retention.
Oversee reputation management, online reviews, press releases, and media outreach.
Develop strategies to position the firm’s attorneys as thought leaders in key legal niches.
Monitor industry trends, competitor marketing, and audience insights.
Evaluate and implement new technologies to support digital transformation and improve ROI.

Requirements

Bachelor’s degree in Marketing, Communications, Business, or related field.
5+ years of progressive marketing experience, including at least 3 years in a leadership or director-level role.
Experience in Immigration, professional services, or a regulated industry is strongly preferred.
Proven success in digital strategy, branding, content marketing, and lead generation.
Hands-on expertise with digital platforms.
Strong leadership, project management, and communication skills.
Comfort working cross-functionally with leadership and client-facing teams.
A mindset for continuous improvement, innovation, and data-driven decision making.
Required to speak Spanish.
May require prolonged periods of sitting, viewing screens, or working in a hybrid remote/in-office environment.
Involves frequent communication and occasional travel for events, team meetings, or media opportunities.

Skills

Digital strategy
Branding
Content marketing
Lead generation
Digital platforms
Leadership
Project management
Communication
Cross-functional collaboration
Data-driven decision making
AI tools
Automation
Analytics
Storytelling
Spanish

Location

Austin, Texas
Hybrid remote/in-office

Work Type

Hybrid

Experience Level

Director-level
3+ years leadership experience

Education Level

Bachelor's degree

About the Company

Lincoln-Goldfinch Law is an award-winning immigration law firm based in Austin, Texas.
Since 2015, we’ve helped thousands of families navigate the immigration system, reunite with loved ones, and build a brighter future.
We work with clients across the U.S. and around the world in both English and Spanish.
Our firm was founded by Kate Lincoln-Goldfinch, an immigration attorney dedicated to advocating for immigrant families and asylum seekers.
Kate’s passion for justice and commitment to uplifting underrepresented communities continue to shape the culture and mission of our firm.
At Lincoln-Goldfinch Law, we believe that every individual deserves to feel safe, secure, and empowered.
Our mission is to provide peace of mind and security to the families we serve, ensuring they have the support and legal guidance they need to build a better future.
We’re not your typical law firm. We are a team of passionate, driven professionals who genuinely care about the work we do and the people we serve.
We believe success is a team effort–we celebrate each other’s wins, support one another through challenges, and always have each other’s backs.
Collaboration isn’t just encouraged; it’s how we operate.
When something needs to be done, we step up.
“That’s not my job” doesn’t exist in our culture.
We embrace technology and efficiency, always looking for ways to improve our work and client experience.
Policies and procedures aren’t just rules to follow; they’re tools that help us work better as a team and deliver the best results to our clients.
Our team brings energy, enthusiasm, and attention to detail to every task.
But above all, we lead with empathy.
Our clients come to us during some of the most critical moments of their lives–seeking safety, security, and a better future for themselves and their families.
We are here to guide them with care, expertise, and integrity, ensuring they feel heard, supported and empowered.
If you’re looking for a workplace where your contributions truly matter–to both your team and the people whose lives you’re helping change–you’ll fit right in.
Our Core Values: COMMITMENT TO EXCELLENCE, INTEGRITY, IN THIS TOGETHER, PASSION, JUSTICE.

Equal Opportunity

Lincoln-Goldfinch Law is an Equal Employment Opportunity Employer.
We do not tolerate discrimination on the basis of race, gender, religion, color, national origin, sexual orientation, age, marital status, veteran status, or disability status.
We are committed to providing a diverse, joyous, and welcoming work environment free of harassment or discrimination.
Everyone on our team is responsible for upholding a culture where clients and colleagues are treated with kindness, professionalism, and dignity.