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About the Role

The Media Effectiveness team helps Sky make smarter marketing decisions by measuring the true impact of media and broader commercial drivers on business performance. Sitting within Consumer Strategy, we are at the heart of the business, working across all product areas to inform key decisions. Using advanced analytics and econometric modelling, we quantify what drives sales, optimise media investment, and shape campaign and strategic planning. We work closely with Marketing, Commercial and Finance teams to turn complex data into clear, actionable recommendations that maximise return on every pound invested.

Responsibilities

Help drive effectiveness and efficiency of Sky’s media planning through the delivery of econometric insights.
Use Media Effectiveness outputs such as Econometrics to support media planning, maximising the return from our media investment.
Lead the development of insight to support our Media and Marketing Strategy teams in designing, planning, and phasing campaigns.
Run the Annual & Quarterly Cross-Portfolio Optimisation process, to convert Econometrics insights into real-world decisions on budget allocations and changes in real time.
Work closely with stakeholders across the business to integrate findings seamlessly into business decision-making.
Collaborate with wider consumer strategy colleagues to champion the reputation of the department across Sky.
Lead the development of new techniques, tools and processes to improve the efficiency and scope of the team’s work, while staying ahead of industry trends.
Support the delivery of our Brand Econometrics Programme.

Requirements

A passion for supporting complex and dynamic planning processes across a complex organisation.
Experience working with Econometrics outputs to influence marketing strategy.
Experience sizing, allocating and prioritising media investment decisions in a fast-paced commercial context.
A passion for converting observable data and insight into actionable recommendations.
An understanding of media planning and marketing strategy.
Self-motivated, an enthusiastic attitude and the adaptability to work in a fast paced and dynamic commercial context.
Excellent written and oral communication skills - be an articulate, positive communicator, with experience of delivering results and recommendations to impact commercial decision making.
Excellent organisational and time management skills: ability to multitask and prioritise workload.
Appropriate right to work in the UK.
Sky does not offer sponsorship for this position.

Skills

Econometrics
Media Planning
Marketing Strategy
Data Analysis
Stakeholder Management
Communication
Organisation
Time Management

Location

Osterley Campus

Work Type

Hybrid
2-3 days in the office per week

Experience Level

Mid-level

Benefits

Free Sky TV, including Sky Sports and Sky Cinema
Pension package with up to 9% employer contribution
Private healthcare with mental health support
Aviva Digital GP and dental insurance
Discounts on Sky products, including Sky Mobile, Sky Broadband, Sky Glass and Sky Protect
Sharesave and Tech schemes
A range of Sky VIP rewards and experiences

About the Company

Sky is a leading media and entertainment company connecting millions with entertainment, sports, news and arts through innovative products and services.
Working with us means you’ll be bringing the joy of a better experience to more people, every day.
All so we can do better and deliver better for our customers, colleagues and society.

Equal Opportunity

We’re an equal opportunity employer and value diversity at our company.
We're a Disability Confident Accredited Employer, and welcome and encourage applications from all candidates.
We will look to ensure a fair and consistent experience for all and will make reasonable adjustments to support you where appropriate.
Please flag any adjustments you need as early as you can.
If your application is successful, we’ll ask you to complete a criminal record check. And depending on the role you have applied for and the nature of any convictions you may have, we might have to withdraw the offer.