About the Role
This role will help shape Cadent's inventory relationships, ensuring a high-quality, diversified, and performant supply across all digital channels. You will identify new opportunities, optimize existing partnerships, and drive strategic growth in a rapidly evolving advertising environment.
Responsibilities
- Evaluate, onboard, and manage strategic relationships with SSPs, ad exchanges, direct publishers, and emerging supply partners.
- Negotiate high-value deals and expand existing partnerships to integrate cutting-edge product features and inventory advancements, focusing on supply path optimization (SPO) and inventory quality.
- Identify and commercialize new inventory offerings, including advanced CTV, DOOH, in-game, retail media, and high-impact immersive formats.
- Support alignment of internal sellers on the optimal supply strategy for RFP responses and business development.
- Act as the internal subject matter expert on the latest supply-side trends, ad formats, and technological advancements.
- Maintain a robust understanding of the competitive landscape, developing clear POVs and differentiators for each supply partner.
- Work with Product and Engineering teams to ensure seamless technical integrations, troubleshoot delivery issues, and maintain optimal connectivity with partners.
- Manage company-wide inventory governance and technical specifications, ensuring brand safety and adherence to industry standards.
- Conduct ongoing analysis of inventory performance using advanced data analytics to identify high-performing partners, publishers, and media types.
Requirements
- 5-8 years’ experience in the digital advertising industry.
- Prior experience working at a DSP/SSP/Exchange is a plus.
- Must understand online advertising dynamics, trends, and technologies; and campaign planning & buying (including RTB).
- Possess strong analytical framework and ability to problem solve highly technical issues.
- Excellent in Microsoft Office, especially Excel.
- Ability to work with colleagues and external vendors at all levels; deep relationship building expertise.
- Strong problem solving and consulting skills.
- Must be able to see the big picture and be able to rally others behind that picture.
- Excellent oral and written communication, negotiation and presentation skills.
- Effective time management skills, ability to multitask, attention to detail, proactive prioritization, and delivery of high-quality work in a fast-paced environment.
- Must be legally authorized to work in the United States without employer sponsorship now or in the future.
Skills
- Supply Path Optimization (SPO)
- Inventory Quality
- CTV
- DOOH
- In-game advertising
- Retail media networks
- Server-side integrations
- Identity solutions
- Attention metrics
- Data analytics
- Microsoft Excel
Location
- Manhattan
- Philadelphia
- San Jose
Work Type
- Full-time
Experience Level
- 5-8 years
Education Level
- BA/BS Degree
Salary/Compensations
- USD $100,000.00 - USD $125,000.00 /Yr.
Benefits
- Inclusive health, dental, and vision plans
- Enhanced support for reproductive health, family planning, and new parents
- Employer contribution to HSA
- Pet Insurance
- LegalEase Legal Assistance
- Critical Illness coverage
- Hospital Indemnity coverage
- Accident coverage
- Generous and inclusive paid parental leave
- Mental health support and Employee Assistance Program (EAP)
- Free access to the Calm App
- Monthly Wellness reimbursement
- Special discounts through LifeMart and Plum Benefits
- Flexible Time Off (FTO) policy
- Company breaks
- 11 observed Federal holidays
- Summer Fridays between Memorial Day and Labor Day
- 401(k) participation with discretionary employer match
- Life, Short-term, and Long-term Disability coverage
- Cell phone and WiFi stipend
- Pre-tax commuter benefits
- Access to certified financial coaches and planning tools
About the Company
- Cadent ignites seamless connections between brands, publishers & consumers.
- Our predictive AI orchestrates outcomes on any platform customers are on, across any media they consume & at any stage of the journey.
- Passionate. We are inspired partners.
- Purposeful. We create with intention.
- Curious. We discover what's possible.
Equal Opportunity
- Cadent is an Equal Opportunity Employer and is committed to supporting all it’s employees when it comes to Inclusion & Diversity.
- Cadent’s policy is to provide equal opportunity for applicants & employees without regard to race, color, religion, creed, gender, gender identity or expression, sexual identity or orientation, age, national origin or ancestry, citizenship, disability or medical condition (including pregnancy, childbirth, or related medical condition), sexual and reproductive health decisions, genetic information, marital status (including domestic partnerships and civil unions), pregnancy, culture ancestry, familial or caregiver status, military status, veteran status, socioeconomic status, unemployment status, status as a victim of domestic violence or any other basis prohibited by law.
- Cadent will not discriminate against the basis of disability.
- This commitment is honored when it comes to decisions on hiring, recruiting, training, promotions, compensations, benefits, transfers and terminations.
- Cadent is seeking to actively engage with our employees from a wide variety of cultures and to connect with our clients differently.
- Our workforce has generational diversity that supports greater innovation when we maximize representation of all diversity.
- Our active employee resource groups promote engagement across all groups of individuals that are represented within the company and externally.
