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About the Role

Gain experience in a broad range of Harlequin brand marketing and publicity efforts with a focus on brand campaigns, social media, influencer initiatives, public relations and the various roles within the team. This team works closely with key internal groups including publishing teams, channel marketing and events teams to develop and raise awareness for Harlequin Brand and its titles across a wide variety of romance sub-genres.

Responsibilities

Assist in planning and execution of marketing initiatives, including project tracking, maintaining the brand marketing calendar, developing and managing workback schedules, creation and approvals of marketing materials, and trafficking campaign assets.
Support social media program tasks, including updating the monthly content calendar, scheduling social posts, drafting social copy, pulling reporting data and metrics, and creating social assets and content for the Harlequin Brand social channels.
Support the Influencer program, including sourcing and vetting influencers, maintaining the influencer database, tracking content, pulling reporting data and metrics, and developing influencer briefs.
Support publicity initiatives, including coordinating giveaways, title and brand pitching, results reporting, media research, development of PR materials, and event support.
Participate in meetings to aid in planning of Brand Marketing initiatives and campaign development.
Work with key stakeholders to ensure on-time development, communication, and execution of brand marketing initiatives.
Assist in the execution of Seasonal Brand and title marketing campaigns.
Aid in trend investigation projects to help inform marketing, social, and publicity strategies and discover areas of opportunity.
Act as a key point of contact across various teams to provide clarity and support as required.
Draft marketing copy as required.

Requirements

Completion of university or college education, or possess equivalent/relevant work experience.
Must be eligible to work and be paid in Canada.
Ability to successfully manage multiple projects with strong time management and prioritization skills.
Proven ability to deliver timely, accurate work, manage multiple deadlines, and demonstrate solid follow through.
Ability to pay close attention to detail in a fast-paced, deadline-driven environment.
High level of organization and record-keeping.
High degree of initiative and independence, and the ability to anticipate needs.
Excellent written and verbal communication skills; collaboration, persuasion, and problem-solving skills, with the aptitude to communicate effectively in both individual and group settings.
Proficiency in Microsoft Office suite, including a basic understanding of Outlook, Word, Excel, and PowerPoint is required.
Creativity, enthusiasm, and a love of books are a must.

Skills

Brand Marketing
Publicity
Social Media
Influencer Initiatives
Public Relations
Project Tracking
Marketing Calendar Management
Workback Schedule Development
Marketing Material Creation and Approval
Campaign Asset Trafficking
Content Calendar Updates
Social Post Scheduling
Social Copywriting
Reporting and Metrics Analysis
Social Asset Creation
Influencer Sourcing and Vetting
Influencer Database Maintenance
Content Tracking
Influencer Brief Development
Giveaway Coordination
Title and Brand Pitching
Media Research
PR Material Development
Event Support
Stakeholder Communication
Trend Investigation
Microsoft Office Suite
Outlook
Word
Excel
PowerPoint
Written Communication
Verbal Communication
Collaboration
Persuasion
Problem-Solving
Organization
Record-Keeping
Initiative
Independence
Attention to Detail
Time Management
Prioritization

Location

22 Adelaide Street West, Toronto

Work Type

12 month contract

Experience Level

Intern

Education Level

University or college education, or equivalent/relevant work experience

Salary/Compensations

$20 per hour

About the Company

Harlequin is a leading publisher of commercial fiction and narrative nonfiction, publishing over 100 titles a month that reach audiences globally.
Encompassing highly recognizable imprints that span a broad number of genres, Harlequin is home to many award-winning New York Times and USA TODAY bestselling authors.
Harlequin is a division of HarperCollins Publishers, the second-largest consumer book publisher in the world.
Through HarperCollins’s global publishing program, Harlequin titles are published in 17 countries and 16 languages.
Known worldwide for the quality of its list, HarperCollins Canada is the proud home of many bestselling and award-winning authors, including Esi Edugyan, Heather O’Neill, and Lawrence Hill.
It is our vision to publish the best books of our generation and to work with authors over the length and breadth of their careers.
Authors are at the centre of everything we do.
In addition to the Canadian publishing program, HarperCollins Canada is responsible for the sales, marketing, and publicity of HarperCollins titles from around the globe.

Equal Opportunity

We celebrate and support the differences that make each of us unique, striving to create a welcoming workplace that ensures everyone has a voice and is able to do their best work.
We welcome all applicants, including those who identify with groups that are traditionally underrepresented in the publishing industry including, but not limited to, Black, Indigenous, people of color, members of the LGBTQIA2S+ community and persons with disabilities.
HarperCollins Canada and Harlequin are Equal Opportunity Employers committed to equal employment opportunities.
Employment decisions are based on job requirements and the skills, knowledge, and experience of the candidate, regardless of any other factors unrelated to job performance.
HarperCollins Publishers is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process.
If you need assistance or accommodation in completing your application, due to a disability, email us at TalentManagement@harpercollins.com. Note: we will only respond to accommodation requests.