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About the Role

This role is an opportunity to act as the local heartbeat of Bolt's brand in France, combining market insight with global strategy to deliver marketing that connects with local audiences. You will own how Bolt shows up in the market, manage budgets, identify growth opportunities, collaborate with central teams, and ensure global campaigns resonate locally. You will report to the Regional Marketing Manager and manage a team of two marketing professionals.

Responsibilities

Own and execute the local marketing strategy in France across Rides, driving measurable growth.
Plan and deliver social-first campaigns that generate earned attention and strong local engagement.
Lead local social media execution and collaborate with creators and influencers to produce high-impact content.
Identify and activate scalable local partnerships that support acquisition and brand growth.
Support vertical-led initiatives such as airport activations, venue branding, car branding, and local rollouts.
Manage budgets, track performance, and use data-driven insights to optimise campaigns and investment decisions.

Requirements

Experience in marketing, ideally within app-based platforms, marketplaces, or consumer brands.
Experience leading small, high-performing marketing teams across demand and supply initiatives.
Strong understanding of brand, social, partnerships, and/or performance marketing.
Track record of managing budgets and optimising campaigns against metrics including CAC, CPA, CTR, and LTV.
Ability to work independently and cross-functionally in a fast-paced, international environment, combining cultural instinct with analytical thinking.
Fluent communication in English and French.
Drive, intelligence, and integrity are highly valued, even if not all experience boxes are ticked.

Skills

Brand marketing
Social media marketing
Partnership marketing
Performance marketing
Budget management
Campaign optimization
Data analysis
Content creation
Influencer collaboration

Location

Paris, France

Work Type

Full-time
Permanent
Hybrid

Experience Level

Marketing Manager

Salary/Compensations

Rewarding salary and stock options

Benefits

Accelerated professional growth with unique career opportunities
Rewarding salary and stock options
Wellness perks for physical and mental health
1-month paid sabbatical after 5 years
Annual company events and smaller team gatherings
Hybrid work model with at least 12 monthly in-office days

About the Company

Bolt is one of the fastest-growing tech companies in Europe and Africa with over 200 million users in 50+ countries.
Bolt believes in creating an inclusive environment where everyone is welcome.
Bolt's ultimate goal is to make cities for people, not cars.

Equal Opportunity

Inclusive environment where everyone is welcome, regardless of race, colour, religion, gender identity, sexual orientation, national origin, age, or ability.