Impress employers and recruiters.
Choose from hundreds of resume examples.

Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

About the Role

The Vice President of Sales is responsible for leading hotel sales strategy and execution across the portfolio, driving profitable revenue growth, market share expansion, key account development, and sales team performance. This leader will oversee the National Sales team and partner closely with various departments to deliver aligned sales strategies.

Responsibilities

• Develop and execute a comprehensive sales strategy aligned with corporate goals and revenue targets.
• Identify new market opportunities, partnerships, and revenue streams.
• Collaborate with executive leadership on long-term business planning and expansion initiatives.
• Drive revenue across all segments (corporate, group, events, government, entertainment, transportation crew and wholesale/Tour & FIT).
• Analyze market trends, competitor performance, and demand patterns to optimize sales strategies.
• Establish and monitor KPIs, forecasts, and sales budgets.
• Account segmentation and prioritization.
• Lead, mentor, and scale a high-performing National Sales Team and work closely with the National Director of Sales to ensure regional and property level sales initiatives and execution are all aligned to achieve synergistic results.
• Set performance expectations and ensure accountability at all levels.
• Participate in compensation setting including input into incentive plans.
• Establish regular performance management cadence.
• Monitor & review succession planning for sales leaders.
• Build and maintain relationships with key corporate clients, travel partners, sourcing companies, and industry stakeholders.
• Negotiate major contracts and strategic agreements.
• Represent the brand at industry events, trade shows, and networking functions.
• Partner with Marketing, Revenue Management, Food and Beverage and Operations divisions to align strategies.
• Ensure brand consistency and customer experience across all sales channels.
• Support new property openings and repositioning efforts with strategic sales plans engaging all levels of sales.
• Provide regular sales performance reports and insights to executive leadership.
• Utilize CRM and sale technology to track pipeline, productivity, and conversion metrics.
• Implement sales technology and adoption.
• Adjust strategies based on data-driven insights as well as knowledge gained during quarterly client business reviews.

Requirements

• Bachelor’s degree in business, Hospitality Management, or related field (MBA preferred).
• 10+ years of progressive sales leadership experience in hotels.
• Proven track record of driving revenue growth across multiple properties or regions.
• Strong understanding of hotel sales segments, distribution channels, and revenue management principles.
• Strong understanding of sales in a wholly owned and managed portfolio.
• Exceptional leadership, negotiation, and communication skills.
• Experience managing large, geographically dispersed teams.
• Proficiency with CRM systems and sales analytics tools.
• Must be legally entitled to work in Canada.

Skills

• Strategic thinking and execution
• Leadership and team development
• Financial and business acumen
• Relationship building and negotiation
• Market awareness and adaptability
• Results-oriented mindset

Location

• Support Centre

Work Type

• Full-time

Experience Level

• 10+ years of progressive sales leadership experience

Education Level

• Bachelor's degree in business, Hospitality Management, or related field
• MBA preferred

Salary/Compensations

• Competitive executive salary + performance-based bonus

Benefits

• Health, dental, and vision benefits
• Travel benefits and hotel discounts
• RRSP Matching Program
• Group Life Insurance, Extended Health, Dental, Vision Care

About the Company

• Proud to be 100% Canadian-owned, Northland Properties is recognized as one of the most trusted names in hotels, restaurants, resorts, sports, construction, and asset management.
• Well-known and loved brands have been bringing people together to celebrate unforgettable experiences across Canada, the US, Ireland, and the UK for over 50 years.
• Canada’s fastest-growing hospitality group, believes the foundation of its continued success is its people and their ability to take great care of its guests.

Equal Opportunity

• As an equal opportunity employer, we are constantly seeking motivated and enthusiastic individuals to join us in various fields, including Construction, Finance, IT, HR, Marketing, and Support Center.
• Sandman Hotel Group is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture.
• Sandman Hotel Group does not discriminate on the basis of disability, veteran status or any other basis protected under federal, provincial or local laws.
• Accommodations are available at any stage of the recruitment process upon request.