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About the Role
The Interactive Advertising Bureau (IAB) is seeking a seasoned Senior Manager/Director-level market researcher to develop and execute industry-leading research that will bring new insights to the digital advertising ecosystem for IAB's 700+ member companies, legislators, and the public. This role focuses on AI, streaming media, measurement, data, creator economy, commerce, and consumer trends.
Responsibilities
- Oversee initiatives spanning the research universe and issue market-making reports on topics including digital advertising strategies and trends, ad spend, AI, commerce, creators, CTV, data and measurement, and privacy.
- Work with leaders across media companies, platforms, brands, agencies, and ad tech firms to manage member-driven initiatives and develop high-impact solutions to pressing digital advertising challenges.
- Scope, develop, and conduct qualitative and quantitative research on digital advertising and marketing best practices, case studies, and trends.
- Develop whitepapers, public presentations, and playbooks based on research findings.
- Own projects, manage member constituents, and drive studies from conception to completion.
- Participate in the development and project management of highly visible, data-dependent initiatives.
- Develop and present collateral supporting IAB industry educational and evangelical efforts.
- Assist IAB members and others with questions regarding interactive advertising research and data.
Requirements
- 5–7 years of experience in research, data, or insights at a media company, platform, agency, brand, or market research firm.
- Deep market research experience spanning multiple methodologies, with the ability to align study design to strategic and tactical business objectives.
- Hands-on quant/qual skills including survey design, sampling methods, and statistical weighting.
- Strategic mindset with the ability to frame the right questions, develop analytical frameworks, and translate findings into actionable business recommendations.
- Strong data analysis skills and the ability to craft compelling, data-driven narratives for C-suite and member audiences.
- Strong awareness and familiarity of leading market research vendors.
- Hands-on experience with out-of-the-box, SaaS survey tools.
- Understanding of the media industry and key digital advertising topics such as AI, measurement, privacy, ad spend, video, audio, creators, and commerce.
- Excellent oral/written communication and presentation skills.
- Proficiency in Google Slides, Power Point, Excel, and Word.
- Proficiency with the latest AI tools including Claude, ChatGPT, Gemini, and Perplexity.
- Proven experience in project management, managing multiple projects simultaneously and managing multiple constituents.
- A proactive approach to work is essential.
- Passion for the digital media industry.
- Must have an LLC or INC.
Skills
- Qualitative research
- Quantitative research
- Survey design
- Sampling methods
- Statistical weighting
- Data analysis
- Narrative development
- Market research vendor knowledge
- SaaS survey tools
- AI (incl. LLMs, GenAI, and agentic)
- Measurement
- Privacy
- Ad spend
- Video
- Audio
- Creators
- Commerce
- Communication
- Presentation
- Google Slides
- Power Point
- Excel
- Word
- Claude
- ChatGPT
- Gemini
- Perplexity
- Project management
Location
- NYC offices
Work Type
- Fixed-term
- Hybrid
- On-site
Experience Level
- Senior Manager
- Director
About the Company
- The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy.
- IAB's membership includes 700+ leading media companies, brands, and technology firms.
- IAB develops industry standards, conducts research, and provides education that shapes the future of digital marketing.
- Headquartered in New York City, IAB operates globally across five continents.
Equal Opportunity
- We are proud to be an equal opportunity employer and are committed to building a diverse and inclusive workforce.