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About the Role

Buena is seeking a GTM Lead to collaborate with the CCO on developing and executing the M&A pipeline. This role involves identifying acquisition targets, managing outbound campaigns, and ensuring comprehensive visibility into potential transactions.

Responsibilities

• Own the end-to-end strategy, execution, measurement, and iteration of the funnel driving Buena's acquisitions.
• Design and implement a detection layer for identifying potential acquisition targets, including sources, signals, and automation.
• Manage the full GTM stack, including outbound, inbound, partnerships, paid initiatives, content, and events.
• Develop proprietary market intelligence on the German property management landscape.
• Report directly to the CCO and participate in key M&A discussions.

Requirements

• Fluent German (C2) proficiency.
• High degree of structure and obsession with data quality.
• Resourceful research skills using various sources like Handelsregister, Northdata, LinkedIn, and direct outreach.
• Ability to move fast and iterate on deliverables.
• Desire to learn the M&A craft from an internal perspective.
• Based in Berlin or willing to relocate for an in-office role.
• Proven experience in building an outbound or sourcing motion from scratch, including databases, campaigns, deal pipelines, or recruiting funnels.
• Understanding of how to turn cold leads into conversations and ensure list completeness and accuracy.

Skills

• M&A
• Go-to-Market Strategy
• Outbound Sales
• Sourcing
• Data Analysis
• Market Research
• Pipeline Management
• Partnership Development
• Budget Management
• Experimentation

Location

• Berlin

Work Type

• In-office
• Full-time

Experience Level

• Mid-level

Benefits

• Up to €500 close-to-office bonus for living within walking distance.
• €110/month lunch budget.
• €50 fitness subsidy.
• €1,200 yearly education budget.
• Free books.

About the Company

• Buena is building the technology that powers the real estate industry in Germany.
• The company acquires property managers and transforms them into technology companies.
• Buena has become Germany's second-largest property manager in under two years with a small HQ team.
• The company aims to be a dominant force in the real estate industry, not just a software provider.
• Buena is a high-growth company with a small, tight-knit team.
• The company is meritocratic, rewarding impact quickly.
• Buena values personal connections and works from its office in Prenzlauer Berg.
• The company is focused on outcomes, aiming to increase homeownership rates in Germany and enable wealth creation.