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About the Role

The Partner Field Marketing Manager is responsible for accelerating incremental, partner-driven revenue through strategic and tactical field marketing initiatives. This role works closely with regional/MU Go-To-Market (GTM) stakeholders, the partner success team, and key partners to design and execute marketing programs that drive pipeline, revenue, and partner engagement. This is a hybrid strategic and hands-on role, combining regional planning, partner alignment, and performance management with day-to-day execution of partner field marketing activities.

Responsibilities

Align partner field marketing priorities to the regional/MU Go-To-Market strategy, ensuring clear contribution to commercial objectives.
Act as the primary marketing liaison for partners within the region, ensuring joint plans are aligned to business priorities and revenue goals.
Partner closely with the partner success team to support partner-led motions, shared campaigns, and execution excellence.
Develop annual and quarterly partner field marketing plans focused on incremental revenue growth.
Plan, execute, and optimise partner field marketing programs, including demand generation campaigns, events, partner activations, and co-marketing initiatives.
Translate regional strategy into tactical, local execution that reflects partner priorities, market nuance, and customer needs.
Ensure consistent activation across priority partners while allowing flexibility for partner-specific motions.
Manage partner marketing investments to maximize ROI and revenue impact.
Work closely with global partner marketing and sales teams to reinforce Concur value propositions, key use cases, and differentiated messaging aligned to regional/MU GTM priorities.
Collaborate with internal stakeholders (including Sales and Partner teams) to support partner readiness through campaigns, enablement assets, events, and field activations.
Focus primarily on SAP partners, building strong working relationships and tailoring field marketing and enablement programs to the SAP ecosystem and joint go-to-market motions.
Ensure partners are actively involved in SAP Concur direct marketing initiatives wherever possible, strengthening joint go-to-market execution and shared pipeline creation.
Identify and secure the right partners for participation in regional, MU, and local SAP Concur marketing programs, aligning involvement to strategic priorities and revenue opportunity.
Own partner recruitment, alignment, and readiness for flagship regional events, including Fusion Exchange and Concur Day, ensuring strong SAP partner representation.
Work cross-functionally with Field Marketing, Sales, and Partner teams to integrate partners into event agendas, campaigns, and customer-facing activities in a meaningful and value-driven way.
Ensure partner participation enhances customer experience, clearly reinforces Concur value propositions, and supports pipeline and revenue goals.
Measure and report on the impact of partner participation in SAP Concur-led marketing activities, using insights to refine future engagement and event strategies.
Own partner marketing contribution to pipeline and revenue, with clear measurement and reporting.
Track performance against key KPIs, including pipeline creation, influenced revenue, partner engagement, and campaign ROI.
Use insights and results to optimize future partner investments and programs.
Provide regular reporting and performance updates to Field Marketing leadership and regional stakeholders.
Work cross-functionally with Field Sales, Partner Sales and Marketing teams to ensure seamless execution and alignment.
Build strong, trusted relationships with partner marketing teams – regional and corporate teams.
Act as a strategic advisor to partners on how to best leverage field marketing to drive mutual growth.

Requirements

Experience in field marketing, partner marketing, or demand generation, ideally within a B2B or technology environment.
Proven ability to drive measurable revenue impact through marketing programs.
Strong understanding of partner ecosystems and go-to-market models.
Ability to operate effectively across strategic planning and tactical execution.
Proficiency in English.
Excellent stakeholder management and collaboration skills across multiple teams and partners.
Strong analytical mindset with experience managing budgets, performance tracking, and ROI measurement.
Successful candidates might be required to undergo a background verification with an external vendor.

Skills

Field marketing
Partner marketing
Demand generation
Stakeholder management
Collaboration
Budget management
Performance tracking
ROI measurement

Location

Hybrid

Work Type

Hybrid
Limited Full Time

Experience Level

Professional

Benefits

Constant learning
Skill growth
Great benefits
Team that wants you to grow and succeed
Focus on health and well-being
Flexible working models

About the Company

We help the world run better.
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively.
Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management.
As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development.
Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves.
At SAP, you can bring out your best.

Equal Opportunity

We win with inclusion.
SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best.
At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential.
We ultimately believe in unleashing all talent and creating a better world.
SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities.
Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, veteran status, or disability, in compliance with applicable federal, state, and local legal requirements.