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About the Role

We are seeking a motivated and commercially driven CRM Assistant Manager to deliver best-in-class customer communications across email, push, SMS, and in-app channels. This role is crucial for executing and optimizing CRM campaigns to drive customer engagement, retention, and revenue growth. You will be involved in campaign planning, audience segmentation, personalization, reporting, and testing using platforms like Braze, Movable Ink, and Looker. We are particularly interested in candidates excited about AI in CRM and its potential to enhance campaign performance, efficiency, personalization, and customer experience at scale. This is an opportunity for someone who blends creativity with analytical thinking to shape the future of AI-enabled customer marketing.

Responsibilities

Support the planning, briefing, build, QA, and deployment of CRM campaigns across email, push, SMS, and in-app messaging.
Build and manage customer journeys and automated lifecycle campaigns within Braze.
Coordinate campaign calendars and ensure timely delivery of communications.
Work closely with creative, trading, digital, and brand teams to align messaging and priorities.
Leverage customer data and segmentation to deliver highly targeted and personalized communications.
Use Movable Ink to create dynamic and real-time personalized content experiences.
Identify opportunities to improve customer engagement through behavioral targeting and lifecycle optimization.
Use AI tools and automation to improve CRM effectiveness, efficiency, and scalability.
Explore how AI can enhance subject line generation and optimization, copy variation and personalization, customer segmentation, send-time optimization, predictive targeting, content recommendations, and campaign analysis and insight generation.
Stay informed on emerging AI trends and recommend innovative ways to improve CRM performance and customer experience.
Partner with internal teams to test and scale AI-enabled CRM initiatives.
Support CRM activity across the full app funnel, including acquisition, activation, engagement, feature adoption, push opt-in, revenue, and repeat app usage.
Build, test, and optimize mobile-first journeys using push notifications, in-app messaging, app inbox/content cards, and email/SMS support journeys.
Work with data teams and our MMP to understand and utilize app events, customer behaviors, and opportunities to improve key app journeys.
Ensure mobile CRM campaigns are QA’d across relevant customer states, devices, and journeys, including deep links and app/web landing experiences.
Identify opportunities to connect site and app behavior, such as web-to-app migration, browse recovery, basket recovery, personalized recommendations, and app-exclusive content.
Monitor and report on campaign performance using Looker and CRM platform analytics.
Analyze key metrics including open rate, click-through rate, conversion, retention, and revenue contribution.
Deliver actionable insights and recommendations to continuously improve performance.
Support A/B and multivariate testing strategies across campaigns and customer journeys.
Support CRM best practices across testing, deliverability, segmentation, and compliance.
Help streamline campaign workflows and operational processes using automation and AI-assisted tools.
Ensure all communications are accurate, on-brand, and customer-focused.

Requirements

Experience working in CRM, email marketing, or lifecycle marketing.
Hands-on experience with CRM platforms.
Experience using reporting and analytics tools such as Looker.
Strong analytical mindset with confidence interpreting campaign performance data.
Excellent attention to detail and organizational skills.
Understanding of customer segmentation, personalization, and customer lifecycle marketing.
Strong communication and stakeholder management skills.
Experience with Movable Ink or dynamic content platforms is desirable.
Experience using AI tools within marketing workflows is desirable.
Understanding of automation, predictive marketing, or AI-driven personalization is desirable.
Basic HTML/email build knowledge is desirable.
Experience within retail, beauty, fashion, or ecommerce environments is desirable.
Nimble mindsets, striving to deliver the best, and wanting to be part of a global #dreamteam are key.
Applicants with more or less experience stated are welcome, provided necessary skills can be demonstrated.

Skills

CRM
Email Marketing
Lifecycle Marketing
Braze
Movable Ink
Looker
AI tools
Automation
Predictive Marketing
AI-driven Personalization
HTML
Data Analysis
Customer Segmentation
Personalization
Stakeholder Management

Location

Hybrid

Work Type

Hybrid

Experience Level

Assistant Manager

Benefits

25 days holiday (plus bank holidays)
Additional day to celebrate your birthday
Inclusive parental leave policy
Pension
Life assurance
Medicash
Employee Assist Programs
Regular social connects with colleagues
Dog friendly days and spaces
Generous product discount and gifting

About the Company

Founded by British makeup artist and beauty entrepreneur Charlotte Tilbury MBE in 2013, Charlotte Tilbury Beauty has revolutionised the face of the global beauty industry by de-coding makeup applications for everyone, everywhere, with an easy-to-use, easy-to-choose, easy-to-gift range.
Today, Charlotte Tilbury Beauty continues to break records across countries, channels, and categories and to scale at pace.
Over the last 10 years, Charlotte Tilbury Beauty has experienced exceptional growth and is one of the most talked about brands in the beauty industry and beyond.
It has become a global sensation across 50 markets (and growing), with over 2,300 employees globally who are part of the Dream Team making the magic happen.
Today, Charlotte Tilbury Beauty is a truly global business, delivering market-leading growth, innovative retail and product launches fuelled by industry-leading tech — all with an internal culture of embracing challenges, disruptive thinking, winning together, and sharing the magic.
The energy behind the brand is infectious, and as we grow, we are always looking for extraordinary talent who want to be part of this our success and help drive our limitless ambitions.
Charlotte Tilbury is a fast-paced and dynamic environment where nimble mindsets, striving to deliver the best and wanting to be part of a global #dreamteam are key.
Our mission is to empower everybody in the world to be the most beautiful version of themselves.
We celebrate and support this by encouraging and hiring people with diverse backgrounds, cultures, voices, beliefs, and perspectives into our growing global workforce.

Equal Opportunity

We celebrate and support this by encouraging and hiring people with diverse backgrounds, cultures, voices, beliefs, and perspectives into our growing global workforce. By doing so, we better serve our communities, customers, employees - and the candidates that take part in our recruitment process.