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About the Role

We are hiring a marketing manager to own the B2C employee journey, from first touchpoint to active membership. You will be the hands-on operator responsible for exceptional email campaigns and building new successful channels and campaigns.

Responsibilities

• Own the B2C journey, managing the experience, numbers, and results.
• Plan, write, build, and send email campaigns that drive action.
• Build creative and engaging campaigns to reach and engage members.
• Become the expert on products, educating customers and reporting on resonance.
• Write and build email campaigns across various subjects.
• Identify gaps in the customer journey and build sequences to drive product usage.
• Brainstorm and plan in-person activations to engage potential customers.
• Present B2C numbers to the SLT and explain resulting changes.

Requirements

• At least 4 years of experience in marketing.
• Demonstrable experience of owning and executing campaigns end-to-end.
• Enjoy campaign ideation and building new CRM sequences.
• Strong design eye and good instinct for quality messaging and customer experience.
• Comfortable across the full marketing mix, not just a single channel.
• Enjoy creating from scratch and are energized by a blank slate.
• Self-starter who thrives in fast-paced environments.
• Fix problems without waiting for direction.
• Self-direct well and manage multiple campaigns and stakeholders independently.
• Natural influencer who works across departments without direct authority.
• Keep people informed, flag issues early, and improve team collaboration.
• Use data to drive decisions, interpret data, and explain results.
• Employ a test-and-learn mindset.
• Use AI to enhance thinking and automate tasks.
• UK-based applicants only.

Skills

• Outstanding writing
• Brand-led marketing
• Generalist marketing skills (copy, CRM, data, channel experimentation)
• Builder mentality
• High agency
• Autonomous work
• Collaborative influence
• Numerate decision-making
• AI augmentation

Location

• Remote-first
• London (occasional travel)

Work Type

• Remote
• Full-time

Experience Level

• 4+ years experience in marketing

Benefits

• Fully remote working
• Flexibility to work from where you perform best
• 25 days' annual leave, increasing with tenure
• Option to purchase up to 5 additional days' leave
• Birthday off
• Collaborative team bonus
• Pension with salary sacrifice contributions
• Pension contributions on bonus earnings
• Salary sacrifice schemes (car leasing, gym memberships, tech purchases)
• Medical cashback scheme
• Enhanced parental leave

About the Company

• Believes financial wellbeing should be accessible to everyone, especially public sector workers.
• Aims to change the financial difficulty faced by 72% of public sector workers.
• Offers innovative financial products, education, and a digital money coach.
• Trusted by major organizations including the NHS.
• A growing company building a team of ambitious, commercially minded people.