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About the Role
This senior, high-ownership role sits at the centre of Juniper's growth engine. You will own paid media strategy, execution, and performance across critical acquisition channels, partnering with creative, product, and analytics teams to drive scalable outcomes.
Responsibilities
- Define and execute channel strategy across Meta, Google, YouTube, TikTok, and emerging platforms.
- Make campaign and budget allocation decisions using first-party blended and attributed data.
- Partner with creative teams to ideate, brief, test, and iterate on high-performing ad concepts.
- Build and run structured experiments across audiences, creative, bidding strategies, and landing experiences.
- Translate campaign data into actionable recommendations and diagnose performance issues.
- Apply best practices in attribution, incrementality testing, and full-funnel performance tracking.
- Collaborate with product, analytics, and leadership to shape growth strategy and stay ahead of industry trends.
Requirements
- Significant hands-on experience in performance marketing or paid media.
- Proven track record of driving customer acquisition growth across Meta and Google at scale.
- Deeply analytical with experience in first- and third-party data, attribution models, and blended performance metrics.
- Ability to build structured test-and-learn frameworks.
- Strong cross-functional collaboration skills.
- Proactive and commercially minded with an understanding of platform mechanics and consumer behaviour.
Skills
- Performance marketing
- Paid media strategy
- Data analysis
- Attribution modeling
- Experimentation frameworks
- Creative brief development
- Stakeholder management
- Incrementality testing
- Media mix modelling
- TikTok advertising
- YouTube advertising
Work Type
- Full-time
Experience Level
- Senior
Benefits
- Learning budgets
- Conference and certification support
- Catered wellness talks
- Exercise classes
- Whoop membership
- Free barista coffees
- Funded social clubs
- Quarterly rooftop parties
- Parental and miscarriage leave
- Professional development days
- Personal days
- Employee Assistance Program
About the Company
- Eucalyptus is on a mission to make good health last a lifetime by building better long-term care.
- Part of Hims & Hers, a global leader in personalised health and wellness.
- Company behind Juniper, a large weight-management program.
- Operates a family of digital healthcare clinics including Pilot, Kin, Software, and Compound.
- Recognised on Hatch's Hotlist as one of Australia's top employers.
Equal Opportunity
- We value individuals from all backgrounds, experiences, and perspectives, and we embrace the unique qualities each person brings.
- We provide reasonable adjustments during the interview process upon request.