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About the Role

The Social Media Specialist functions as an integral part of the Australian Marketing team, responsible for driving brand preference, advocacy, engagement, and website visitation through organic and paid content across consumer-focused social media platforms. This role is vital in ensuring the right message is delivered to the right consumer at the right time.

Responsibilities

• Develop and own the planning of content calendars on a monthly and quarterly basis for consumer-facing social media channels.
• Develop and work towards annual social media KPIs in line with business KPIs.
• Research and analyze opportunities to increase brand awareness/community size.
• Find and implement new social strategies, tools and tactics.
• Analyze and assess performance across social media channels through qualitative and quantitative reporting.
• Lead the creation and implementation of new channel and campaigns rollouts, including organic and paid activity plus influencer campaigns.
• Provide competitor insights and reporting on a regular basis.
• Communicate and build relationships with internal and external stakeholders.
• Work closely with the Global Social Team to localize global marketing initiatives and integrate AUNZ social channels into the global social media plan and reporting.
• Identify areas of opportunity for growth and increased presence across social media channels, including blogs, X, Facebook, Pinterest, LinkedIn, YouTube, Tik Tok and Instagram, with a focus on Facebook and Instagram.
• Lead the development and implementation of unique and engaging content across owned and earned consumer social channels.
• Oversee day-to-day management of all social media platforms and paid media through social channels, including optimization and reporting.
• Manage relationships with direct social channels such as Facebook and third-party platforms such as Brandwatch and StoryStream.
• Measure and optimize content based on analytics, maximizing the social listening tool to analyze, gather insights and make informed decisions.
• Complete post-campaign reporting based on organic paid activity in conjunction with the media agency.
• Oversee social media community management, working closely with the Call Centre team and the Digital and Social Media Coordinator.
• Oversee the Social and Digital Coordinator’s day-to-day management of all social media platforms and paid media through organic calendar planning, reporting, and community management.
• Oversee the onboarding, support, and mentoring of the wider digital and marketing team.
• Become and remain fully immersed in the brand and culture.
• Perform other duties as required.

Requirements

• 3+ years of experience in social media or a related field.
• Bachelor’s Degree in marketing or a related field preferred.
• Experience within a marketing team in the travel & leisure or retail industry preferred.

Skills

• Planning, managing, and executing social media initiatives.
• Planning social media programs spanning owned, earned, and paid media.
• Experience with social media platforms including Facebook, Instagram, Pinterest, X, YouTube, and Google+.
• Leveraging social media management and analytics tools.
• Content creation, including writing, editing, building, and crafting content.
• Developing content that aligns with brand tone of voice and target customer.
• Managing a brand portfolio across platforms is a plus.
• Knowledge of social media legal guidelines and Advertising Standards, including Trade Permits.
• Excellent organizational skills with the ability to handle and prioritize multiple projects.
• Familiarity with the business applications of social media platforms.
• Self-starter, able to ask questions and learn new skills quickly.
• Driven, growth-oriented, team player motivated to take responsibility and ensure successful outcomes.
• Commercial acumen and understanding of how social media drives website performance.
• Proficient in Microsoft Office (Word, PowerPoint, Outlook, Excel).
• Familiarity with major social media platforms.
• Familiarity with Photoshop and basic HTML is a plus.
• Demonstrable social networking experience and social analytics tools knowledge.
• Knowledge of online marketing and major marketing channels.
• Strong communication skills and ability to translate findings into strategic actions.
• Strong analytical skills and data-driven thinking.
• Experience in project and campaign management.
• Experience managing and mentoring direct reports.
• Positive attitude, detail and customer oriented with good time management.

Location

• Miami

Work Type

• Full-time

Experience Level

• 3+ years

Education Level

• Bachelor's Degree

About the Company

• Royal Caribbean Group is a global cruise vacation company that controls and operates three global brands: Royal Caribbean, Celebrity Cruises, and Silversea Cruises.
• The Royal Caribbean brand, with its HQ out of Miami, is the second largest individual cruise brand in the world, operating 26 ships and carrying over 1 million guests per year.
• The brand is known for its innovation and industry-leading operational and environmental standards, holding The Best Cruise Line Overall award for 16 years running.
• Royal Caribbean International has won several significant titles in Australia, including Best Cruise Operator for 8 consecutive years and voted Australia’s leading cruise line at the CLIA industry awards.