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About the Role

Global Industrial is seeking a marketing professional to drive business growth through digital marketing and print initiatives. This role involves managing paid media budgets, digital agencies, and print agencies, while leveraging data insights to optimize marketing strategies.

Responsibilities

• Manage the annual paid media budget, including financials and updates.
• Drive business growth through digital marketing and print initiatives by collaborating with internal teams and external partners.
• Manage digital agencies, including building partnerships, activating full-funnel strategies, monitoring performance, and identifying improvement opportunities.
• Assist in launching new digital marketing channels and optimizing current strategies.
• Manage print agencies, defining strategies, optimizing creative, testing, and reviewing analytics.
• Manage day-to-day activation and strategy for the Affiliate channel.
• Project manage creative assets for paid and print media, briefing partners and trafficking ads.
• Utilize 1st party data insights to support marketing initiatives.
• Assist in creating tracking URLs for digital and print campaigns.
• Manage agency billings and CRM P-card expenses.

Requirements

• 3-5 years of marketing experience with an emphasis on performance media.
• Strong analytical skills with a desire to find trends and opportunities.
• Strong organizational and project management skills.
• Strong communication and writing skills.
• Attention to detail.
• Comfortable working in a team and communicating with internal and external partners.
• Proactive attitude and willingness to share ideas and concerns.
• Proficiency with Microsoft PowerPoint and Excel.
• Experience working with GA360 or other Analytics Platforms.

Skills

• Performance media
• Analytical skills
• Organizational skills
• Project management
• Communication skills
• Writing skills
• Attention to detail
• Teamwork
• Microsoft PowerPoint
• Microsoft Excel
• GA360
• Analytics Platforms

Experience Level

• 3-5 years

About the Company

• For over 70 years Global Industrial has been an industry leader providing private label and brand name industrial equipment and supplies to businesses throughout North America.
• We carry over one million industrial, material handling and business products that are sold through our website, corporate sales people and full color catalogs.
• We are constantly increasing our product offerings to meet the diverse and changing needs of our customers.
• Our customers include small to large corporations, institutions, government agencies and consumers across North America.

Equal Opportunity

• Global Industrial provides equal employment opportunities to all employee and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
• This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absences, compensation and training.