Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

About the Role

This is a career-defining opportunity for a Senior Product Marketing Manager to take full global ownership of Sitetracker’s energy vertical, refining and strengthening the worldwide narrative for clean energy, EV charging, and utilities. You will scale a proven program, leveraging your expertise to deliver unparalleled depth, responsiveness, and regional nuance across EMEA, NORAM, and APAC, with consideration for Sitetracker’s core system of record platform and AI platform.

Responsibilities

Take full ownership of Sitetracker’s energy vertical.
Ensure NORAM and APAC selling teams receive exceptional quality of vertical expertise, enablement support, and strategic GTM input.
Absorb, validate, and scale the strong foundation built over four years of significant growth in the energy sector.
Navigate diverse time zones and selling cultures to deliver consistent, high-impact support globally.
Fully absorb and validate Sitetracker’s existing global energy PMM messaging, positioning, and collateral within 90 days.
Establish strong working relationships and proactive feedback loops with EMEA, NORAM, and APAC sales leadership and key field personnel within 90 days.
Identify initial opportunities to enhance regional enablement support, particularly for the EMEA team, within 90 days.
Deliver measurable improvements in enablement for the EMEA sales team within 180 days.
Initiate and lead at least one significant GTM motion tied to a Tier 1 energy initiative or NPI priority within 180 days.
Proactively identify and address key content gaps or necessary adaptations within the global energy collateral library within 180 days.
Operate the global energy vertical PMM program with full strategic autonomy within 365 days.
Serve as the definitive, credible expert for Sitetracker’s energy strategy worldwide within 365 days.
Cultivate a globally recognized thought leadership presence for Sitetracker in the energy sector within 365 days.

Requirements

Describe how the clean energy, EV charging, and utilities buyer landscape differs between EMEA, NORAM, and APAC.
Tell me about a time you supported sales teams across more than one region or market with vertical expertise.
If you inherited an existing global energy PMM program, how would you validate whether the positioning and messaging holds up across all three regions?
Demonstrate a nuanced understanding of how global macro trends manifest differently across regional energy markets and impact technology adoption.
Share an example where your deep, multi-regional energy expertise directly influenced product.
Tell me about a time you managed a global or multi-region content library.
How do you decide when a globally-developed piece of content needs regional adaptation versus when it can be used as-is?
Describe a piece of TOFU or thought leadership content you developed for a technical or regulated vertical that performed well.
Illustrate how you’ve developed a content governance model that ensures regional relevance and accuracy across a global content library without creating bottlenecks.
Present a case where you transformed complex technical information into compelling narratives that resonated with diverse buyer personas across different global energy segments.
Walk me through a GTM launch you led that involved sales teams in more than one region.
How do you adapt a GTM strategy built for one market to fit the buyer maturity, deal cycles, and competitive dynamics of a different region without starting from scratch each time?
Tell me about an NPI or product launch you helped orchestrate across product, sales, and enablement.
Outline a multi-regional GTM strategy that successfully navigated significant regulatory or cultural differences to achieve market entry or expansion.
Detail a complex, cross-functional GTM initiative where you were solely responsible for aligning stakeholders across three+ regions to a unified launch plan.

Skills

Global energy vertical expertise
Cross-regional market fluency
Multi-region sales enablement
Field partnership
GTM strategy
Cross-functional execution
Content development
Global collateral stewardship

Location

EMEA

Work Type

Global
Full-time

Experience Level

Senior
Senior Manager