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About the Role

Smartly is seeking a Product Marketing Lead to own a critical growth pillar, leading end-to-end CTV go-to-market across agencies and brand advertisers, and defining and scaling the company's global agency value proposition across CTV and social. This strategic, global position operates at the intersection of video innovation, agency strategy, and enterprise commercialization.

Responsibilities

• Own the global GTM strategy for Smartly’s CTV capabilities across agencies and brand advertisers.
• Define positioning, messaging, launches, and adoption strategy across DSP integrations and omnichannel video.
• Engage early in product discovery and roadmap planning to ensure CTV investments align with market needs.
• Define clear adoption, expansion, and revenue targets for CTV initiatives and drive post-launch accountability.
• Translate CTV and omnichannel innovation into clear, differentiated market value.
• Own messaging and roadmap communication for CTV initiatives, ensuring clarity, consistency, and commercial relevance.
• Lead high-priority, cross-functional initiatives within the PMM organization.
• Raise the bar on launch rigor, commercial accountability, and GTM excellence.
• Mentor and influence across PMM and cross-functional stakeholders.
• Contribute to flagship company narratives, major launches, and industry moments.
• Step into adjacent strategic initiatives as business priorities evolve.

Requirements

• 10–14 years of experience, including 7–9+ years in Product Marketing (B2B SaaS / AdTech / MarTech).
• 4–6+ years of deep exposure to CTV, video, DSP ecosystems, and/or agency environments.
• Strong fluency in agency operating models and omnichannel video activation workflows.
• Proven ownership of multi-solution GTM strategies with measurable adoption and revenue impact.
• Strategic product partnership mindset with the ability to influence roadmap and differentiation.
• Exceptional storyteller able to translate sophisticated platform capabilities into clear, differentiated value.
• Strong commercial orientation with experience defining adoption and revenue metrics.
• High ownership, executive presence, and comfort operating autonomously in fast-moving environments.

Skills

• CTV
• Video
• DSP ecosystems
• Agency environments
• Omnichannel video activation
• Product Marketing
• B2B SaaS
• AdTech
• MarTech
• Go-to-market strategy
• Messaging
• Launch strategy
• Adoption strategy
• Roadmap planning
• Commercialization
• AI-powered platform

Location

• Hybrid

Work Type

• Hybrid
• Full-time

Experience Level

• Senior
• 10-14 years of experience
• 7-9+ years in Product Marketing
• 4-6+ years in CTV/Video/DSP/Agency

Salary/Compensations

• $150,000 – $190,000 USD

Benefits

• Five weeks paid time off (PTO)
• 11 company paid holidays
• Unlimited sick days
• Generous healthcare packages
• Mental health benefits
• 401K plus matching
• Equity grants
• Wellness benefit
• Learning reimbursement opportunities
• Volunteer time off days
• Company donation matching opportunities
• Annual performance bonus
• Stock options
• Medical/dental/vision insurances
• Retirement savings benefits
• Parental leave
• Life insurance
• Disability benefits

About the Company

• Smartly is the AI-powered advertising technology company transforming ad experiences for brands and their consumers.
• Our comprehensive advertising platform seamlessly integrates the capabilities of media, creative, and intelligence.
• We power more than 800 billion impressions and generate more than 300 billion creatives annually, delivering tangible business outcomes for brands and advertisers.
• Smartly is recognized as a Leader in The Forrester Wave: Creative Advertising Technologies.
• We manage creative and media for 700+ brands worldwide and $6B in ad spend across the largest media platforms.
• Our end-to-end technology, unmatched access to media platforms and exceptional customer service help Fortune 500 brands to reach and engage consumers and learn what performs best.
• Smartly is a multinational and diverse team of 750+ Smartlies from 60+ nationalities, working in 13 countries.
• We want to create and maintain an inclusive environment where everyone feels respected and heard.
• Our Diversity, Equity & Inclusion approach is at the heart of it.

Equal Opportunity

• We want to create and maintain an inclusive environment where everyone feels respected and heard. Our Diversity, Equity & Inclusion approach is at the heart of it.