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About the Role

The Media Planner is responsible for the tactical communications planning process, providing strategic recommendations to senior media teams and clients. This role requires a strong understanding of the Canadian media landscape and proficiency in media planning and research tools. The Media Planner will actively contribute to client accounts, driving ideas and insights to achieve objectives.

Responsibilities

• Supports the media planning and buying process for assigned client accounts by translating client briefs into actionable strategies.
• Develops strategic communications plans using media planning tools, aligning with execution strategy, rationale, and buy structure to meet campaign goals.
• Collaborates with creative agencies on holistic brand management and marketing planning, including new product development, positioning, segmentation, creative execution, message distribution, measurement, and optimization.
• Supports recommendations for buy structures that identify optimal media environments for target audiences, maximizing value and efficiency.
• Assists in preparing reporting documentation for media planning teams and clients, detailing the strategy and rationale behind executed campaigns.
• Works with Traffic Launch and Campaign Delivery teams to ensure seamless implementation of media plans.
• Contributes to overall campaign strategy and identifies opportunities for improvement and optimization to meet client goals.

Requirements

• Minimum 1 year of media planning and/or buying experience across All Channels (Video, Display, Social, Programmatic, Broadcast, Print & Out of Home).
• Knowledge and hands-on experience with media planning and buying tools.
• Strong to advanced MS Office skills, including Excel (Pivot Tables, VLOOKUPs), Outlook, and PowerPoint.
• Excellent written and verbal communication skills.
• Ability to collaborate with cross-functional teams and multiple stakeholders.
• Aptitude for priority management when handling multiple deliverables and work streams.
• Ability to organize ideas and present information logically and sequentially.

Skills

• Media Planning
• Media Buying
• MS Excel
• MS Outlook
• MS PowerPoint
• Communication
• Priority Management
• Cross-functional Collaboration

Location

• Toronto

Work Type

• Full time
• Permanent

Experience Level

• Minimum 1 year experience

Education Level

• Post-secondary Degree or Diploma in Media, Advertising, Business Administration, Marketing, or related field.

Salary/Compensations

• $50k-$55k

Benefits

• Medical benefits
• Dental benefits
• RRSP
• Paid time off

About the Company

• Dentsu's mission is to Drive Business Performance by using data to create personalized and connected experiences that deliver transformative business outcomes.
• For over 120 years, innovation has been a core tenet of Dentsu's offering, exploring new ways to reach, engage, and nurture relationships with audiences.
• Dentsu drives a multiplier effect for clients at a global scale through the development of Integrated Growth Solutions.
• Dentsu is committed to sustainability and is leading the way in helping to build a more sustainable planet.
• Dentsu fosters a culture where employees are encouraged to be fearless, embrace change, and are driven by their passion for work and excitement for the future.
• Dentsu creates opportunities for connection and collaboration, building a sense of belonging and fostering a fun work environment.

Equal Opportunity

• We know through experience that different ideas, perspectives and backgrounds foster a stronger and more creative work environment that delivers better business results.
• We strive to create workplaces that reflect the clients we serve and where everyone feels empowered to bring their full, authentic selves to work.
• We are committed to working with our candidates from all ability levels throughout the recruitment process to ensure that they have what they need to be at their best.
• If you need accommodation during the application or interview process, please contact Canada.Recruitment@dentsu.com or to begin a conversation about your individual accessibility needs throughout the hiring process.