Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

About the Role

We are looking for a Senior Paid Manager to lead performance media across a portfolio of high-stakes brands, owning the strategy, work, and outcomes. You will mentor a team, set the standard for craft, and serve as the senior representative of TGI's paid practice for your accounts. This role is for someone ready to step up, capable of managing senior client relationships, possessing a vision for the future of paid media, and skilled in scaling teams effectively.

Responsibilities

Lead performance media across a portfolio of high-stakes clients, owning strategy, work, and outcomes.
Serve as the senior face of TGI's paid practice for assigned accounts.
Develop multi-channel paid strategies, including approach, KPIs, and test-and-learn roadmaps.
Lead senior client discussions on performance, planning, and growth.
Incorporate external insights into client briefs, considering industry context, platform shifts, and competitor activities.
Analyze and adjust plans based on real-world results.
Mentor and manage Paid Managers and Senior Executives, reviewing work, setting craft standards, and providing structured feedback.
Contribute to pitch strategies and conduct internal sessions to develop the team.
Build career paths and manage progression for direct reports.
Establish analytics frameworks, identify trends, and translate them into agency-wide best practices.
Lead in-depth performance reviews and conduct experiments to drive metric improvements.
Manage forecasts and revenue for the portfolio, identifying risks and growth opportunities.
Ensure scopes are accurate, manage budget burn, and coach the team on financial precision.
Engage confidently with CMOs and Marketing Directors, using data and conviction.
Collaborate with creative leads to brief, review, and optimize paid-first creative.
Champion creative testing as a primary driver of performance gains.

Requirements

A strong track record in senior paid media roles.
Minimum of 5 years of experience in performance media.
A portfolio showcasing senior-led campaigns at significant scale.
Ability to confidently lead discussions with CMOs and Marketing Directors.
Proven experience in coaching and developing paid media talent.
Strategic thinking, including developing roadmaps and test plans.
Ability to integrate external context into strategic planning.
Proficiency in partnering with creative leads, briefing effectively, and developing paid-first creative.
Commercial acumen, including forecast ownership, margin awareness, and scope management.
Ability to remain calm and lead responses during performance dips, platform outages, or last-minute changes.
Commitment to high standards in campaign basics like naming, structure, QC, and reporting.
Proficiency with AI tools such as Gemini, Claude, Perplexity, and platform-native AI.
A point of view on current AI applications in paid media and shaping team usage.
Curiosity about emerging trends like AI in paid, signal loss, retail media, and new platforms.
Ability to shape strategies for emerging trends.
Alignment with TGI's culture: kind, low-ego, and ambitious.
Desire to contribute to building trusted brands.

Skills

Performance media strategy
Multi-channel paid strategy
Client relationship management
Team leadership and mentorship
Strategic planning
Data analysis and interpretation
Performance review leadership
Experimentation design
Forecasting and revenue management
Budget management
Creative briefing and optimization
AI tools (Gemini, Claude, Perplexity, platform-native AI)
Understanding of AI in paid media
Knowledge of emerging paid media trends (retail media, etc.)

Location

Hybrid

Work Type

Hybrid remote working
Flexible hours

Experience Level

Senior

Salary/Compensations

£47,500 - £56,000

Benefits

Company bonus scheme up to 10% of salary
Monthly Travel Budget
Monthly Wellness budget
Company pension scheme
Enhanced maternity, paternity and sick pay
25 days holiday allowance plus bank holidays

About the Company

The Good Influence is a social agency focused on growing trusted brands within 'The Good Economy'.
We specialize in developing creative content, building communities, activating influencer partnerships, and driving conversion and awareness through paid media.
The company has received numerous industry awards, including Adweek's 3rd Fastest Growing Agency Globally.
We are committed to giving back, donating 1% of revenue to 1% for the Planet and supporting The Felix Project.
We are a climate-positive business and a Campaign Best Places to Work.

Equal Opportunity

As an equal opportunities employer, we welcome applications from all backgrounds, and treat all applications equally, regardless of age, disability, gender identity or gender expression, race, ethnicity, religion or belief, sex, sexual orientation, or any other equality characteristic.
We are committed to inclusion, diversity, and representation.