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About the Role

The Digital Media Lead Specialist manages advertising activities, including OLA, Paid Social, and Search, to align with MFS's marketing, channel, and enterprise goals. This role is responsible for managing and implementing advertising campaigns across various markets and media types, ensuring alignment with integrated marketing and brand-building efforts.

Responsibilities

• Contribute to the strategic planning process for advertising development.
• Support the development and implementation of paid media campaigns.
• Own the details of advertising and landing page development, from concept to deliverable.
• Ensure landing pages meet expected user experience and call-to-action.
• Manage all media activities, including deadlines, material due dates, and creative technical specifications.
• Secure critical media specs and ad delivery details, liaising with agencies and publishers.
• Troubleshoot and remediate issues promptly.
• Manage underlying ad creation details with in-house teams and various departments.
• Support and adhere to detailed processes, including Compliance guidelines and project management tools.
• Recommend process enhancements.
• Create and manage timeframes and due dates for on-time campaign deliverables.
• Own the Paid Search program for multiple regions globally.
• Partner with the Analytics team to create and implement UTM tags and tracking codes.
• Manage thought leadership content and its various versions and formats.
• Oversee the outside creative SAG talent vendor for rights and residual payments.
• Liaise with other outside agencies as needed.
• Ensure on-time and on-budget campaign executions.

Requirements

• Relevant experience within the asset management industry.
• Agency management experience.
• Ability to manage extensive details and juggle multiple initiatives and timelines.
• Ability to work in a fast-paced environment, remaining positive and proactive.
• Exceptional proofing skills and ability to review and test ad units for consistency and accuracy.
• Working knowledge of asset management or regulated industry's advertising compliance rules and regulations preferred.
• Comfortable and competent working with advertising analytics and technology.
• Ability to work with a diverse internal group.
• Positive can-do attitude, self-starter, with a 'step up to see it through' mindset.
• Proactive and inquisitive mindset to investigate and troubleshoot problems and offer solutions.

Skills

• Digital Banners
• Native Advertising
• Pre-roll Advertising
• Social Media Advertising
• Search Engine Marketing (SEM)
• Broadcast Advertising
• Out-of-Home (OOH) Advertising
• Paid Search
• UTM Tagging
• Tracking Codes
• Project Management Tools (e.g., WorkFront)
• Advertising Analytics
• Advertising Technology

Location

• Remote
• Onsite

Work Type

• Hybrid

Experience Level

• Lead

Benefits

• Competitive benefits programs
• Family-friendly policies
• Support for work-life balance

About the Company

• For almost a century, investors around the world have trusted MFS to achieve their investment goals.
• Since 1924, when our founders invented the mutual fund, collaboration, a long-term focus and skilled active research have fueled our success.
• As a leading global investment manager, we hire employees who share our values, align with investors who share our long-term philosophy, and always act in the best interest of our clients.

Equal Opportunity

• MFS is dedicated to building a diverse, inclusive and authentic workplace.
• MFS is an Equal Opportunity Employer and it is our policy to not discriminate against any employee or applicant for employment because of race, color, religion, sex, national origin, age, marital status, sexual orientation, gender identity, genetic information, disability, veteran status, or any other status protected by federal, state or local laws.
• Employees and applicants of MFS will not be subject to harassment on the basis of their status.
• Retaliation, including intimidation, threats, or coercion, because an employee or applicant has objected to discrimination, engaged or may engage in filing a complaint, assisted in a review, investigation, or hearing or have otherwise sought to obtain their legal rights under any Federal, State, or local EEO law is prohibited.
• Please see the Know Your Rights: Workplace Discrimination is Illegal document, linked for your reference.