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About the Role

As the lead voice for the brand within the UK employee benefit space, this role focuses on the seamless blend of creative storytelling and tactical execution. You will act as the guardian of the brand’s identity, ensuring that every piece of communication from a high-level digital campaign to a physical print asset resonates with a consistent and compelling message.

Responsibilities

• Drive the growth of the brand by turning integrated communication plans into reality across digital, media, and print channels
• Take full responsibility for the brand’s visual and written identity, ensuring the messaging and tone of voice remain consistent
• Craft and implement engaging narratives across a diverse mix of marketing formats
• Lead the end-to-end process of marketing campaigns, moving fluidly from high-level planning to hands-on execution
• Partner with design, product, sales, and account management teams to align branding efforts with wider business goals
• Influence and refine the output of all content styles, ensuring every asset meets senior-level marketing standards
• Take full ownership of the 2026 content strategy by reviewing current approaches and mapping out essential milestones and key industry events
• Build and maintain strong relationships with external media partners to ensure a high-quality, consistent flow of brand content
• Serve as the central point of contact for branding and content guidance, empowering the wider business to align their communications with the core strategy

Requirements

• Hold a degree in marketing, communications or a related field
• Possess at least 4 years of experience in brand and communications management, specifically within senior-level marketing roles
• Have a natural talent for writing and content creation, with the ability to adapt tone of voice for diverse B2B audiences and channels
• Be experienced in using essential marketing tools, including website CMS platforms, email marketing software, and social media channels
• Be a confident 'people person' with the organisational skills to collaborate across design, sales, and product teams
• Have a genuine passion for health and fitness, coupled with an understanding of the HR and employee benefits sector
• Apply with CV, earliest possible start date and salary expectations
• Specify job ID #1970

Skills

• Brand Strategy Execution
• Creative Ownership
• Multi-Channel Storytelling
• Integrated Campaign Management
• Cross-Functional Collaboration
• Content Oversight
• Strategic Planning
• Partnership Management
• Internal Brand Authority
• Website CMS platforms
• Email marketing software
• Social media channels

Location

• London

Work Type

• Hybrid Working

Experience Level

• Senior-level marketing roles
• At least 4 years of experience

Education Level

• Degree in marketing, communications or a related field

Salary/Compensations

• £42,000 and £55,000

Benefits

• Free use of the fitness venues across the Hussle network in the UK
• Flexible working hours
• 26 days of vacation per year
• Mentoring Program
• On-site gym
• Fresh fruit, tea, coffee
• Variety of discounted offers through employee benefits portal
• Annual workation (up to 4 weeks)
• Additional private health insurance

About the Company

• Hussle (now part of EGYM Wellpass) is the UK’s leading fitness marketplace.
• We provide hundreds of companies with fitness-as-a-benefit at thousands of venues nationwide through one simple pass.
• By collaborating with partners like AXA Health, Bupa, and IWG, we create a thriving ecosystem for gym-goers, owners, and health-conscious organizations.
• EGYM is a global fitness technology leader, providing fitness and health facilities with intelligent workout solutions.
• EGYM makes exercising smarter and more efficient with its comprehensive suite of connected gym equipment and digital products that integrate seamlessly with 3rd-party-hard- and software.
• The result is a fully connected training experience that drives measurable business and health outcomes on and off the training floor.
• EGYM also offers subscription-based corporate fitness- and wellness solutions built on a combination of gym-access and EGYM fitness programs that directly target costly chronic conditions and boost employee health, leading to higher productivity and well-being.
• EGYM's global headquarters are in Munich, Germany, with North American offices in Denver, Colorado.

Equal Opportunity

• EGYM is an equal opportunity employer. All aspects of employment including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs, regardless of race, gender, religion, sexual orientation, age or any other aspect of an individual's identity.