Impress employers and recruiters.
Choose from hundreds of resume examples.
Impress employers and recruiters.
Choose from hundreds of resume examples.
Target Resume Now
About the Role
As Senior Product Manager – Growth & Acquisition, you will own LIQID’s digital new-client growth end-to-end, designing and scaling high-performing acquisition journeys across various channels in close collaboration with Marketing & Sales. You will ensure brand consistency and premium positioning across all product, funnel, and lifecycle experiences.
Responsibilities
- Own the full digital acquisition funnel from Website → Exploration → Signup → Checkout → First Investment.
- Define and drive North Star and funnel KPIs across marketing and product.
- Build sustainable, repeatable growth systems that integrate digital user journeys and emphasize our hybrid, human acquisition model.
- Design and optimize exploration and onboarding journeys with Product Design and Marketing.
- Ensure consistent premium branding, tone, and messaging across all acquisition touchpoints.
- Translate brand narratives and campaigns into product-native experiences that build trust and drive conversion.
- Own and evolve the MarTech stack with Marketing (tracking, attribution, CRM, lifecycle tooling).
- Define tracking schemas and user properties for full-funnel visibility.
- Run A/B tests, experiments, and PoCs across marketing and product surfaces.
- Act as Product Manager and Product Owner for growth initiatives.
- Co-lead a cross-functional team spanning Engineering, Design, and Marketing-adjacent roles.
- Constantly prioritize initiatives based on impact, brand fit, and strategic alignment.
Requirements
- 5+ years of experience in Product Management, Growth, or Digital Product roles.
- FinTech or hybrid sales experience is a plus.
- Hands-on experience with analytics, tracking, CRM tools & MarTech.
- Strong understanding of growth funnels, conversion optimization, and experimentation.
- Fluent in English (German is a strong plus).
- Able to communicate to different stakeholder groups with ease.
- Able to build strong relationships across Product, Design, Marketing, and Engineering teams.
- Comfortable in fast-paced, high-ownership scale-up environments.
- Personal interest in investment topics is a big plus.
Skills
- Product Management
- Growth
- Digital Product
- FinTech
- Analytics
- Tracking
- CRM tools
- MarTech
- Growth funnels
- Conversion optimization
- Experimentation
- Communication
- Relationship building
Location
- Remote
Work Type
- Full-time
- Remote
Experience Level
- Senior
Benefits
- Flexible work models
- Flexible working hours
- Remote work options
- 28 days of vacation
- Two additional days off on December 24 and 31
- Annual development budget of €1,500
- High-quality equipment (MacBook, headphones, display)
- Attractive terms for investment strategies
- Monthly lunch allowance
- Exclusive discounts with various providers
- Regional organic products in the office
- Health initiatives
- Health Assistance Program
About the Company
- LIQID is one of the fastest-growing fintechs in Europe.
- Our purpose is to provide creators, entrepreneurs, and thinkers shaping our future with access to the same opportunities as the world’s most successful investors while balancing the demands of people, planet, and profit.
- We offer our clients financial peace of mind through exceptional, curated investment solutions – ranging from the world’s best private equity and venture funds to award-winning wealth management solutions.
- All delivered via an intuitive digital experience with outstanding personal support.
- With over €3.8 billion in assets, we are backed by leading investors from the digital, private equity, and wealth management space, including LGT, Toscafund, HQ Trust, and Project A.
Equal Opportunity
- LIQID is an equal opportunity employer. All qualified applications are considered without regard to race, age, religion, gender, ethnic or national origin, disability, or any other characteristic protected by applicable equal opportunity laws.