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About the Role
ThinkMarkets is seeking a data-driven and commercially minded Digital Marketing Specialist to execute and optimize paid acquisition campaigns across global digital channels, leveraging the ThinkTrader platform to provide seamless access to global markets.
Responsibilities
- Manage and optimize paid acquisition campaigns across Google Ads, Meta Ads, Reddit Ads, Snapchat Ads, Apple Search Ads, Quora Ads, and programmatic advertising platforms.
- Monitor daily campaign performance and adjust budgets, bidding strategies, creatives, and targeting.
- Launch and manage multi-market campaigns for web and app acquisition funnels.
- Support retargeting, audience segmentation, and lookalike audience strategies.
- Track and improve KPIs including CPA, ROAS, CTR, CAC, installs, deposits, and conversion rates.
- Conduct A/B testing across creatives, landing pages, audiences, and ad copy.
- Analyze campaign performance and provide recommendations for improvement and scaling.
- Collaborate with creative teams to develop high-performing ad creatives and messaging.
- Support the implementation and management of tracking and attribution infrastructure using GTM, GA4, Meta Pixel, app attribution platforms, and CAPI.
- Understand attribution models, conversion tracking, and customer journey analysis.
- Assist with troubleshooting tracking discrepancies, pixel implementation, and campaign measurement.
- Build reports and dashboards to monitor campaign and funnel performance.
- Support campaign execution across DSPs and programmatic advertising environments.
- Collaborate with analytics and product teams to improve attribution accuracy and campaign tracking.
Requirements
- 3–6+ years of experience in digital marketing, paid media, or performance marketing.
- Bachelor’s degree in Marketing, Digital Marketing, Business, Communications, Analytics, or a related field.
- Hands-on experience managing campaigns across Google Ads and Meta Ads.
- Exposure to channels such as Reddit, Snapchat, Apple Search Ads, Quora, or programmatic advertising platforms.
- Understanding of tracking, attribution, pixels, event tracking, and analytics.
- Experience using platforms and tools such as Google Analytics 4 (GA4), Google Tag Manager (GTM), Meta Business Manager, and Looker Studio or similar reporting and analytics tools.
- Understanding of performance metrics, including CPA, ROAS, CTR, LTV, CAC, and conversion funnels.
- Analytical mindset with the ability to interpret campaign data and optimize performance.
- Experience within fintech, trading, FX/CFD, crypto, or financial services, including user acquisition, activation, retargeting, and retention strategies.
- Familiarity with mobile attribution platforms, APIs, and server-side tracking is a plus.
- Exposure to AI tools, automation platforms, and AI-assisted marketing workflows is advantageous.
Skills
- Paid Media Management
- Campaign Optimization
- Google Ads (Search, Display, YouTube, PMAX)
- Meta Ads (Facebook & Instagram)
- Reddit Ads
- Snapchat Ads
- Apple Search Ads
- Quora Ads
- Programmatic Advertising
- DSPs
- Performance Tracking
- KPI Improvement (CPA, ROAS, CTR, CAC, Conversion Rates)
- A/B Testing
- Creative Development
- Messaging Strategy
- User Acquisition
- Retargeting
- Audience Segmentation
- Lookalike Audiences
- Google Tag Manager (GTM)
- Google Analytics 4 (GA4)
- Meta Pixel
- App Attribution Platforms
- Conversion APIs (CAPI)
- Attribution Models
- Conversion Tracking
- Customer Journey Analysis
- Reporting
- Dashboard Creation
- Martech
- Fintech Marketing
- Trading Industry Marketing
- FX/CFD Marketing
- Crypto Marketing
- Financial Services Marketing
- Mobile Attribution Platforms
- APIs
- Server-Side Tracking
- AI Tools
- Automation Platforms
- AI-Assisted Marketing
Location
- Global
Work Type
- Full-time
Experience Level
- 3-6+ years
Education Level
- Bachelor's degree in Marketing, Digital Marketing, Business, Communications, Analytics, or a related field
About the Company
- ThinkMarkets is a global financial technology company specializing in multi-asset trading solutions.
- They provide clients worldwide with access to global markets and thousands of products through their flagship ThinkTrader platform.
- Their mission is to connect traders, investors, and platforms, enabling them to trade the world from their mobile devices.
- They utilize the latest technologies for seamless access to proprietary trading platforms.