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About the Role

The Sales Effectiveness Analyst role is focused on driving outbound revenue growth through comprehensive sales campaign management, process optimization, and data analysis. This position serves as a key link between various sales and operational teams, ensuring effective campaign execution and optimal use of Salesforce.

Responsibilities

• Manage end-to-end campaigns, including developing quarterly campaign frameworks, supporting collateral, and value proposition scripting.
• Drive campaign execution by coordinating with Sales Leaders and Account Managers to influence participation and track KPI performance.
• Optimize sales processes by serving as the Subject Matter Expert (SME) for customer-related sales processes, maintaining documentation, user guides, and training materials.
• Champion best-practice usage of Salesforce for accurate account maintenance, pipeline management, and data hygiene.
• Deliver weekly productivity reporting and assist in transitioning operational scorecards from Google Sheets to Tableau dashboards.
• Collaborate with Product and Customer Readiness teams to manage awareness of product changes, migrations, and discontinuations.
• Analyze customer behavior and usage trends to identify growth opportunities and emerging market trends.
• Proactively identify and implement solutions to enhance sales tools and operational efficiency.

Requirements

• Bachelor’s degree in Business Administration, Information Technology, or a related field (or equivalent relevant work experience).
• Advanced working knowledge of spreadsheet tools, specifically Microsoft Excel and Google Sheets.
• Demonstrated experience using Google Suite (Docs, Sheets, Slides) for business collaboration.
• Proven experience interacting with and presenting results to stakeholders across various business levels.
• Demonstrated ability to provide detailed analysis and accurate results within tight, time-sensitive frameworks.
• Experience working independently to evaluate and report on complex campaign-related data.

Skills

• Sales Campaign Management
• Process Optimization
• Salesforce
• Data Analysis
• Reporting
• Project Implementation
• Microsoft Excel
• Google Sheets
• Google Suite
• Tableau (exposure)
• Sales Operations (preferred)
• B2B Environment (preferred)

Location

• AUS-Sydney-Blue-Street

Work Type

• Full time

Experience Level

• Advanced
• Proven
• Demonstrated
• Experience

Education Level

• Bachelor’s degree in Business Administration, Information Technology, or a related field (or equivalent relevant work experience).

About the Company

• Equifax is a global data, analytics, and technology company that plays an essential role in the global economy by helping employers, employees, financial institutions, and government agencies make critical decisions with greater confidence.
• We work to help create seamless and positive experiences during life’s pivotal moments: applying for jobs or a mortgage, financing an education or buying a car.
• We focus on nurturing our people for career advancement and their learning and development, supporting our next generation of leaders, maintaining an inclusive and diverse work environment, and regularly engaging and recognizing our employees.

Equal Opportunity

• Equifax is an Equal Opportunity employer, and qualified applicants will receive consideration for employment without regard to race, color, religion, ancestry, age, sex/gender, sexual orientation, gender identity or expression, service in the Armed Forces, protected veteran status, national origin, physical or mental disability, genetic information, citizenship status or any other status protected by law.
• For US Applicants If you'd like more information on your EEO rights under the law, please view our EEO is the Law Declarations, and Nondiscrimination Provision.
• If you need a reasonable accommodation to assist with your job search or applicant for employment, please contact us by sending an email to GTA@equifax.com. In your email, please include a description of the specific accommodation you are requesting and a description of the position for which you are applying.
• Equifax participates in E-Verify and Right to Work (English and Spanish).