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About the Role

The Trade Desk is seeking a results-driven marketing leader to oversee all marketing efforts supporting the ANZ Business team. This role involves developing and executing go-to-market strategies, acting as a business partner to sales leadership, and driving brand awareness through innovative initiatives.

Responsibilities

• Develop and execute comprehensive go-to-market strategies for Australia and New Zealand.
• Partner with sales leadership as a trusted subject matter expert to create and execute marketing strategies and brand building initiatives.
• Collaborate with PR, Events, Digital, Product Marketing, and Creative teams to execute 360-degree programs.
• Develop content strategy and narratives for thought leadership reports, playbooks, and events.
• Establish marketing KPIs and analyze impact on lead funnel metrics (inquiries, MQLs, SQLs) to inform program optimization.
• Present informed perspectives to cross-functional teams and senior business leaders.
• Balance long-term strategic thinking with short-term executional excellence.
• Manage industry sponsorships, client education days, roadshows, and workshops, including content development and success reporting.
• Foster a team culture of continuous learning and improvement, supporting new ideas.

Requirements

• 15+ years of relevant marketing experience.
• Prior people management experience.
• Understanding of Digital Marketing, demand generation, analytics, event production, and PR/Communications.
• Proven experience working with and presenting to sales teams.
• Experience conceptualizing, developing, and executing campaigns across various marketing channels (Thought Leadership, Campaigns, Events, editorial, social content).
• Compelling storyteller motivated by performance and simplifying complexity.
• High EQ with the ability to build relationships across large teams.
• Ability to thrive in a fast-paced environment.
• Detail-oriented with a take-ownership attitude.
• Self-organizing and highly skilled in time management for involvement in multiple projects.
• Comfortable with ambiguity; ability to break down complex problems into actionable work plans with a test and learn agenda.
• Proficient in Salesforce, Marketo, Asana Bizible, or similar tools.
• Ability and willingness to travel occasionally.

Skills

• Digital Marketing
• Demand generation
• Analytics
• Event production
• PR/Communications
• Programmatic advertising industry
• Adtech ecosystem
• Content strategy
• Storytelling
• Relationship building
• Time management
• Salesforce
• Marketo
• Asana
• Bizible

Location

• Sydney

Work Type

• Full-time

Experience Level

• 15+ years

About the Company

• The Trade Desk is a global technology company and the world’s leading independent platform for digital advertising.
• Our technology helps advertisers reach the right audiences across the open internet.
• Advertising powers the content people love, supporting trusted journalism, quality entertainment, and creators worldwide.
• The scale of our platform brings unique technical challenges, processing massive datasets in real time and building reliable global systems.
• We welcome diverse perspectives, encourage curiosity, and build teams that learn from one another.

Equal Opportunity

• The Trade Desk is an equal opportunity employer.
• All aspects of employment will be based on merit, competence, performance, and business needs.
• We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.
• As an Equal Opportunity Employer, The Trade Desk is committed to creating an inclusive hiring experience where everyone has the opportunity to thrive.
• Please reach out to us at accommodations@​thetradedesk.​com to request an accommodation or discuss any accessibility needs you may require to access our Company Website or navigate any part of the hiring process.
• When you contact us, please include your preferred contact details and specify the nature of your accommodation request or questions.
• Any information you share will be handled confidentially and will not impact our hiring decisions.