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About the Role
Factor is dedicated to maximizing customer lifetime value and driving efficient, sustainable growth. The Marketing Growth Analytics Manager will be the crucial link between local brand strategy and global teams executing growth programs, using data to unlock value in existing customer segments and impacting profitable growth levers.
Responsibilities
- Analyze and distill complex business insights to provide leadership with a comprehensive understanding of performance relative to targets.
- Proactively identify gaps and develop strategic pathways to capture new growth opportunities.
- Analyze campaign performance to recommend and implement optimizations to targeting criteria to maximize Total Value Generated.
- Act as the voice of Factor-US, socializing local marketing strategy to global channel experts and translating objectives into campaign requirements.
- Collaborate with the local Product Marketing Manager to integrate product-level messages into campaigns to increase efficiency.
- Facilitate the execution of growth initiatives by working alongside the Senior Manager of Growth Strategy, project managing and supporting steering priorities.
- Remove roadblocks and make it easier to deliver results quickly and effectively.
Requirements
- Strong Data Literacy & Autonomy: Adept at reading and interpreting complex performance data, translating it into clear learnings and actionable next steps for growth optimization.
- Capable of autonomously driving data excellence by requesting and structuring necessary data.
- Exceptional Collaboration & Accountability: Proven ability to identify growth opportunities and collaborate with cross-market Channel Managers to implement initiatives.
- Manage implementation support while keeping partners accountable to performance metrics.
- Brand Growth Vision & Customer Focus: Deep understanding of the customer journey and marketing funnel.
- Advocate for strategies that make commercial sense and drive the right customer experience.
- Eagerness to Learn & Adapt: Proactive mindset and desire to learn new channels, data techniques, and customer insights.
- 4+ years of experience in a fast-paced Direct-to-Consumer (DTC) business or startup.
- Proven success in leveraging a growth marketing engine (e.g., performance, retention, or CRM).
Skills
- Data Literacy
- Data Analysis
- Growth Optimization
- Collaboration
- Accountability
- Brand Growth Vision
- Customer Focus
- Growth Marketing
Location
- New York City, NY
Work Type
- Hybrid
Experience Level
- 4+ years
Salary/Compensations
- $121,500—$136,700 USD
Benefits
- Competitive salary
- 401k with company match that vest immediately
- Company equity plan
- Generous PTO, including sabbatical
- Parental leave of up to 16 weeks
- Comprehensive health and wellness benefits with options at $0 monthly
- Tuition reimbursement for continuing education (upon 2 years of service)
- Up to 85% discount on subscriptions to HelloFresh meal plans
- Access to 7 different Employee Resource Groups (ERGs)
About the Company
- Factor is disrupting the traditional food supply chain.
- Inclusive, collaborative, and dynamic work environment within a fast-paced, mission-driven company.