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About the Role

FanDuel is seeking a Media Planning Associate to support the Investment Strategy & Media Planning team. This role focuses on campaign planning, optimization, and reporting for the FanDuel Sportsbook Product, requiring strong paid media strategy and planning experience in fast-paced environments.

Responsibilities

• Support the planning, optimization, and reporting of media strategy.
• Assist with up-leveling channel mix allocation through operationalizing measurement signals and a coordinated test and learn agenda.
• Support ongoing creative, audience, and tactical testing across the funnel, helping implement test plans and document results.
• Identify white space opportunities and execute plans to understand their impact.
• Assist in analyzing performance data and identifying insights to inform optimizations and future testing.
• Contribute to weekly, monthly, and competitive reporting, summarizing performance, key learnings, and next steps.
• Assist in the media briefing and planning process, along with ongoing budget management and portfolio optimization.
• Own centralized documentation and process tracking.
• Help ensure accurate reporting, billing, and pacing in collaboration with internal stakeholders.
• Collaborate with platform representatives to stay informed on best practices, new formats, and innovation opportunities.

Requirements

• 1-2 years of hands-on paid media experience with a focus on investment, performance planning strategy, and reporting.
• Strong analytical and communication skills, with the ability to translate data into clear, actionable insights.
• Solid understanding of paid media fundamentals, including targeting, bidding, creative testing, placements, tagging, and reporting.
• Highly detail-oriented, coachable, proactive, and collaborative, with the ability to thrive in a fast-paced environment.
• Curiosity and enthusiasm for digital marketing, social innovation, and emerging platform trends.

Skills

• Paid media strategy
• Campaign planning
• Campaign optimization
• Campaign reporting
• Data analysis
• Analytics
• Media planning
• Digital marketing
• Channel mix allocation
• Measurement
• Testing
• Performance analysis
• Budget management
• Process tracking
• Mobile attribution
• MMM insights

Location

• New York
• Los Angeles
• Atlanta
• Jersey City

Work Type

• Hybrid

Experience Level

• 1-2 years

Salary/Compensations

• $35.10 - $43.75 USD per hour

Benefits

• Array of health plans (some as low as $0 per paycheck)
• Programs for fertility and family planning
• Mental health support
• Fitness benefits
• Generous paid time off (PTO & sick leave)
• Annual bonus
• Long-term incentive opportunities
• 401k with up to a 5% match
• Commuter benefits
• Pet insurance
• Medical insurance
• Vision insurance
• Dental insurance
• Life insurance
• Disability insurance
• 401(k) matching program
• Short-term or long-term incentive compensation
• Cash bonuses
• Stock program participation
• Paid personal time off
• 14 paid company holidays
• Paid sick time

About the Company

• FanDuel Group is the premier mobile gaming company in the United States and Canada.
• FanDuel Group consists of leading brands across mobile wagering including: America’s #1 Sportsbook, FanDuel Sportsbook; its leading iGaming platform, FanDuel Casino; the industry’s leader in horse racing and advance-deposit wagering, FanDuel Racing; and its daily fantasy sports product.
• FanDuel Group operates FanDuel TV, its distributed linear cable television network and FanDuel TV+, its leading direct-to-consumer OTT platform.
• FanDuel Group has a presence across all 50 states, Canada, and Puerto Rico.
• The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland.
• The company’s affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia.
• FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).

Equal Opportunity

• FanDuel is an equal opportunities employer and we believe, as one of our principles states, “We are One Team!”. As such, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, or any other characteristic protected by state, local or federal law.
• We believe FanDuel is strongest and best able to compete if all employees feel valued, respected, and included.
• FanDuel is committed to providing reasonable accommodations for qualified individuals with disabilities.
• If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please email Benefits@fanduel.com.
• It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.