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About the Role

Stripe is seeking an experienced Paid Search Manager to join their Performance Marketing team. This role will be responsible for maximizing revenue through the paid search channel for a specific region, acting as the go-to expert and collaborating with the Head of Paid Search.

Responsibilities

• Support the building and optimization of the paid search program using business knowledge and data.
• Partner with internal stakeholders including web development, marketing operations, localization, and product marketing teams to create a best-in-class paid search program.
• Transition between providing strategic guidance and executing strategy hands-on within search platforms.
• Own end-to-end campaign setup, measurement, and optimization.
• Report on campaign performance to ensure stakeholders have visibility into program performance and roadmap.
• Create keyword portfolios that capture search interest at each stage of the user journey for each product.
• Craft ad copy that communicates product value proposition, engages user interest, and increases CTR and CVR.
• Analyze the effectiveness of paid search campaigns, increasing investment in high ROI campaigns and reducing spend in underperforming campaigns.
• Proactively identify areas of weakness in the paid search program and create plans for improvement.

Requirements

• In-depth paid search platform knowledge (Google Ads, Microsoft Ads).
• Ability to create and optimize campaigns from launch to maturity.
• Advanced Excel and Google Sheets skills (pivot tables, sumifs, vlookups, index match, etc.).
• Ability to project manage both short-term campaign planning and long-term vision for paid search strategy.
• Proactively take steps to drive business outcomes and independently envision future success of the paid search program.
• Familiarity with leveraging AI tooling to efficiently manage search campaigns, analyze performance, and improve channel ROI.
• 2 to 4 years of relevant experience.
• 6 to 8 years of total experience.
• Scaled B2B experience is a plus.
• Ability to articulate the basic differences in marketing strategy approach between B2B and B2C companies.
• Inform and educate internal stakeholders on paid search best practices.
• Stay up-to-date on the best ways to maximize ROI from every dollar invested.

Skills

• Paid search
• Google Ads
• Microsoft Ads
• Campaign optimization
• Excel
• Google Sheets
• Pivot tables
• Sumifs
• Vlookups
• Index match
• Project management
• AI tooling
• B2B marketing strategy
• B2C marketing strategy

Experience Level

• 2 to 4 years of relevant experience
• 6 to 8 years of total experience

About the Company

• Stripe is a financial infrastructure platform for businesses.
• Millions of companies use Stripe to accept payments, grow their revenue, and accelerate new business opportunities.
• Stripe's mission is to increase the GDP of the internet.