Impress employers and recruiters.
Choose from hundreds of resume examples.

Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

About the Role

The Sr. Marketing Manager, Retail Media will be the subject matter expert on retailer digital marketing strategy, overseeing performance media campaigns, retailer partnership activations, cross-functional alignment, and reporting to achieve company goals. This role involves leading a team of two to execute media across all channels and categories.

Responsibilities

• Leadership of media planning, evaluation and auditing in partnership with Category and Sales leads.
• Manage the retail media agency to reach the right audience through various digital channels and tactics.
• Maintain relationships with retailer counterparts to build out growth strategies.
• Manage media agency to produce post-campaign analysis and improve advertising value.
• Work with retailers to identify and implement cross-sell and up-sell opportunities.
• Develop annual budget and allocate across categories, retailers, and campaigns.
• Act as a consultative resource and subject matter expert to Category teams for content creation.
• Provide direction, conceptual and creative input into media strategy.
• Build effective working relationships with stakeholders for alignment on media plans.
• Drive integrated marketing strategies with cross-functional teams for new product launches.
• Understand category objectives and design advertising campaigns to maximize sales potential.
• Identify opportunities and develop initiatives and campaigns to increase sales.
• Manage media budgets, purchase orders, and media pricing.
• Negotiate media services where applicable.
• Manage processes to ensure team effectiveness and goal achievement.
• Inspire, lead, and motivate direct reports through feedback, 1:1s, PDPs, and objectives.
• Develop and upskill the team for continuous improvement and promotion readiness.
• Inspire a passion for Dyson products within the media team and wider marketing team.
• Support media team members for effective communication locally and globally.
• Influence decisions to assist US digital marketing goals.
• Drive projects from concept through implementation and analyze post-campaign results.
• Coordinate internal and external resources in a cross-functional organization.
• Write project briefs.
• Travel up to 25%.

Requirements

• 8+ years of experience including digital experience with a major brand or digital agency.
• Directly managing a team in a Senior level position.
• Advanced knowledge/proficiency in Microsoft Excel, Word, PowerPoint and Outlook.
• Experience working with a major Web analytics and reporting tool.
• Experience working with a transactional website, marketing products and services online for a consumer brand.
• Proven expertise in paid media, including design, implementation and optimization of campaigns.
• Strong understanding of how creative assets influence the purchase journey.
• Excellent understanding of web technologies and concepts; search engines, landing page design and optimization, tools and trends.
• Experience working with major retailers in an e-commerce environment preferred.
• Previous experience working with a media agency.
• Strong consumer media experience, leadership and analytical skills.
• Ability to understand the Dyson brand and uphold its integrity.
• Strong communication and presentation skills.
• Thorough understanding of Dyson’s channels.
• Excellent project management skills.
• Project brief writing skills.
• An innovative thinker with media expertise and a proven track record.
• Self-starter, highly developed ability to receive and give feedback.
• Ability to set priorities.
• Objective, enthusiastic, committed, flexible.
• A visionary who is always looking to learn the most cutting-edge methodologies in digital marketing.
• Vigilant editing skills.
• Attention to details and accuracy in reporting.
• Proactive – always looking for ways to improve.
• Personable, ability to work well with a variety of different personality types and skill sets.

Skills

• Digital marketing strategy
• Performance media campaigns
• Retailer partnership activations
• Cross-functional alignment
• Reporting
• Media planning
• Media evaluation
• Media auditing
• Digital channels
• Digital tactics
• Advertising in the purchase journey
• Consumer media
• Leadership
• Analytical skills
• Project management
• Project brief writing
• Web analytics
• Paid media
• Campaign optimization
• Web technologies
• Search engines
• Landing page design
• Landing page optimization
• Microsoft Excel
• Microsoft Word
• Microsoft PowerPoint
• Microsoft Outlook

Location

• 155 Mercer St, New York, NY 10012

Work Type

• Onsite

Experience Level

• Senior level
• 8+ years of experience

Salary/Compensations

• $159,000 - $199,000 annually + bonus opportunity

Benefits

• 401K with up to a 4% match
• Company paid Life Insurance and AD&D
• Flexible Savings Account (FSA) and Health Savings Account (HSA)
• Competitive Paid Time Off Benefits including Separate Holiday, Sick, and Vacation Time
• Pre-tax Commuter Benefits (applicable areas only)
• Generous Child Care Leave Program
• Wellness Program
• Employee Assistance Program
• Dyson Product Discounts
• Multi-Level Healthcare Coverage Options
• Vision & Dental Coverage
• Company paid Short-Term and Long-Term Disability

About the Company

• Dyson is a global technology enterprise focused on solving problems others have ignored using technology and ingenuity.
• We are growing fast with ambition for more categories, locations, and people.
• US operations began in 2002, with headquarters in Chicago and an office in New York City.
• Employees also work in field sales, service centers, and Dyson Demo Stores.
• Committed to campus culture for collaboration, development, and learning.
• Nurturing a fantastic social and dynamic environment through campus presence.
• Dyson employs 14,000 people and is present in more than 80 countries.
• We aim to remain a start-up in spirit with freedom of experimentation and learning.
• Constantly reinventing products, work, sales, and owner support.
• Supporting future engineers and pioneering new approaches to engineering education through the James Dyson Foundation, James Dyson Award, and Dyson Institute.
• Underlining everything is the need to show respect, support each other as one team, and overcome challenges.
• Driving empowerment, development, and equality in an inclusive environment.

Equal Opportunity

• Dyson is committed to fostering an inclusive and accessible environment that reflects the diversity of the community.
• Reasonable accommodation will be provided during the recruitment process for persons with disabilities upon request.
• Contact americas.talentacquisition@dyson.com for more information.
• Dyson is an Equal Opportunity Employer.
• We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique.
• We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.