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About the Role

Netradyne is redefining fleet safety and performance through AI-powered video telematics and fleet management. Our Driver·i platform empowers commercial fleets to operate smarter, safer, and more efficiently. We are seeking an experienced Senior Product Marketing Manager to own go-to-market strategy and execution for key verticals. You will be the expert on those verticals, partnering closely with the Head of Growth Marketing to activate your verticals in-market, turning GTM strategy into demand programs. You will build compelling, solution-driven narratives through customer-centric storytelling and thought leadership, and accelerate adoption by partnering closely with Growth Marketing, Demand Generation, Sales, and Sales Enablement. This is a senior individual-contributor role with broad influence, impacting Netradyne’s long-term growth priorities and mentoring junior PMMs.

Responsibilities

Own end-to-end go-to-market strategy for assigned industry verticals, including market and customer research, segmentation, persona development, positioning, and the GTM plan.
Operate as the GM of your vertical: own the business outcome (pipeline contribution, adoption, win-rate, attach), set the agenda, and make data-backed trade-off decisions.
Develop command of the competitive landscape in your verticals and translate it into differentiated claims.
Own outcome-based positioning and messaging for your vertical, translating Driver·i capabilities into specific value, ROI, and operational outcomes.
Create content and narratives that showcase Netradyne’s value proposition and differentiators.
Ensure messaging consistency across all GTM assets in your vertical and represent the narrative through compelling demos and storytelling.
Own launch strategy and success metrics end-to-end, from planning through post-launch activation and optimization.
Drive cross-functional launch execution across Product, Sales, Marketing, and Customer Success.
Build repeatable launch playbooks, frameworks, and templates.
Serve as the voice of the vertical customer and the field, synthesizing insight to inform the product roadmap and future investments.
Build deep product mastery across the Driver·i portfolio and partner closely with Product Management.
Partner closely with the Head of Growth Marketing to activate your verticals in-market, shaping the demand strategy, campaign narrative, and content.
Equip the field: build enablement assets tuned to your verticals and arm SDRs with outbound plays, talk tracks, and sequences.
Drive adoption of enablement and demand programs through ongoing training, follow-up, and field feedback loops.
Proactively leverage AI tools and workflows to drive measurable gains in PMM productivity and output quality.
Lead cross-functional initiatives, mentor more junior PMMs, and set the standard for PMM craft.

Requirements

6+ years of relevant experience in product marketing, solution/industry marketing, or go-to-market strategy.
B2B marketing experience, especially in creating messaging or driving sales enablement.
Proven track record owning end-to-end GTM and successful product launches, from positioning through field readiness and post-launch optimization.
Ability to synthesize and distill complex information into clear, concise messaging for different audiences.
Strong cross-functional leader with experience managing and communicating complex projects with many stakeholders.
Excellent written and verbal communication; comfortable presenting to internal and external audiences.
Data-driven approach; able to connect PMM activity to pipeline, adoption, win-rate, and revenue outcomes.
Detail-oriented yet big-picture; analytical yet creative; a self-starter who is not afraid to execute and get in the weeds.
High bar for AI-native ways of working; actively uses AI tools to drive productivity and quality across PMM workflows.
Creative thinker who can generate and execute innovative, breakout marketing ideas.

Skills

Product Marketing
Solution Marketing
Industry Marketing
Go-to-Market Strategy
B2B Marketing
Messaging
Sales Enablement
Product Launches
Positioning
Field Readiness
Customer Research
Segmentation
Persona Development
Competitive Analysis
Content Creation
Storytelling
Demos
Cross-functional Leadership
Project Management
Communication
Data Analysis
AI Tools
Creative Thinking

Location

San Diego, CA
San Francisco, CA

Work Type

Hybrid

Experience Level

Senior

Education Level

Bachelor’s degree in Marketing, Business, Communications, or a related field highly desired.
Advanced degree (MBA or equivalent) a plus.

Salary/Compensations

$130,000—$175,000 USD

Benefits

Competitive Salary
Eligibility for yearly bonus
Company equity
Company Paid Health Care, Dental, and Vision Coverage for you and dependents
Generous PTO and Sick Leave
401(K) with generous company match
Disability, Life Insurance and Ancillary Benefits

About the Company

Netradyne harnesses the power of Computer Vision and Edge Computing to revolutionize the modern-day transportation ecosystem.
We are a leader in fleet safety solutions.
With growth exceeding 4x year over year, our solution is quickly being recognized as a significant disruptive technology.

Equal Opportunity

We are committed to an inclusive and diverse team. Netradyne is an equal-opportunity employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status, or any legally protected status.