Impress employers and recruiters.
Choose from hundreds of resume examples.

Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

About the Role

This role focuses on growth campaign planning across package insert programs and brand partnerships, aiming to achieve acquisition and brand KPIs. It involves developing new partnerships, testing offline media, managing the channel budget, and analyzing performance to drive revenue through in-box collaborations.

Responsibilities

• Plan, execute, and manage partnerships for print insert media programs to drive acquisition and brand growth.
• Manage existing partnerships, onboard new partners, and analyze partner campaigns.
• Own and manage the multi-million dollar channel budget, including weekly steering, forecasts, and allocations.
• Lead relationships with agency partners and internal teams for deliverables like plan approvals, performance management, and creative assets.
• Act as the key point of contact with external agency partners, brand partners, and vendors, leading negotiations and RFPs.
• Partner with the Brand team and creative agency to generate creative briefs, provide optimization insights, and execute creative tests.
• Provide data-driven analysis of future performance to identify campaign learnings and business opportunities.
• Build and execute a rigorous test roadmap, including lift tests and A/B tests, capturing learnings and implementing strategic pivots.
• Oversee campaign setup, including contract reviews, finance onboarding, documentation, and invoicing.
• Partner with business development, retail media, and corporate partnership teams to execute cross-channel integrated media campaigns.
• Leverage AI to automate channel execution and identify areas for strategic innovation.

Requirements

• Customer acquisition professional with a proven track record in building and scaling paid marketing channels and managing media to KPIs.
• Previous experience in Offline, Print, Package Insert Programs, or Brand Partnerships, managing sizeable budgets.
• Critical thinker, using logic and reasoning to identify strengths and weaknesses of alternative solutions.
• Enterprising, seeking to start new projects and able to work with speed and agility.
• Strong communicator, comfortable managing communications with external agencies and partners, and owning cross-functional partnerships internally.
• Creative, challenging conventional methods and open to new ideas.
• Driven for Results, pushing projects to completion with a sense of urgency.
• Organized, with strong organizational and project management skills and the ability to multi-task.
• Bachelor’s degree in Business, Marketing, or a related field.
• 5-6+ years of experience in customer acquisition marketing.
• Understanding of media fundamentals, across both offline & digital channels.
• Fluency in performance KPIs such as CAC, CPA, CPM, CVR, LTV.
• Experienced in launching and analyzing A/B Tests.
• Previous agency or brand experience is preferred.
• Proven ability to work cross-functionally in a fast-paced environment.
• Proficiency in Microsoft Excel/Google Sheets (pivot tables, VLOOKUPs), PowerPoint/Google Slides.
• Proficiency with AI (Gemini & Claude) is a strong asset.
• Excellent communication skills with a sharp attention to detail and organization.
• Experienced managing creative reviews for legal and brand compliance.
• Keen interest in and knowledge of emerging trends across the media landscape.
• Demonstrated knowledge of Tableau, third party analytics platforms and media attribution technology/methodologies is a plus.

Skills

• Growth Marketing
• Partnerships
• Campaign Planning
• Brand Partnerships
• Offline Media
• Budget Management
• Performance Analysis
• Agency Management
• Cross-functional Collaboration
• Creative Briefing
• A/B Testing
• AI
• Microsoft Excel
• Google Sheets
• PowerPoint
• Google Slides
• Tableau
• Third-party analytics platforms
• Media attribution technology

Location

• US

Work Type

• Full-time

Experience Level

• Senior Manager
• 5-6+ years

Education Level

• Bachelor's degree in Business, Marketing, or a related field

Salary/Compensations

• $147,000—$170,000 USD

Benefits

• Competitive Salary & 401k company match that vests immediately upon participation
• Generous parental leave of 16 weeks & PTO policy
• $0 monthly premium and other flexible health plans
• 85% discount on your subscription to HelloFresh (as well as other product initiatives)
• Snacks, cold brew on tap & monthly catered lunches
• Company sponsored outings & Employee Resource Groups
• Collaborative, dynamic work environment within a fast-paced, mission-driven company

About the Company

• Factor US is a mission-driven company operating in a fast-paced environment.