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About the Role

We are seeking a highly analytical, growth-minded Senior Product Manager to own and accelerate patient acquisition. This role focuses on ensuring patients can find, trust, and book appointments frictionlessly, blending product craft with growth strategy. You will own web and landing page presence, improve SEO, drive conversion optimization, and launch new areas of care. You will also build new patient acquisition channels to diversify growth.

Responsibilities

Own the roadmap for circlemedical.com and all patient-facing landing pages, focusing on conversion, trust-building, and search performance.
Own the conversion and discovery experience from provider pages, ensuring efficient browsing, selection, and booking.
Partner with engineering and design to build fast, accessible, high-quality web experiences optimized for search environments.
Monitor and act on web performance data continuously.
Partner with clinical and marketing to produce medically accurate, SEO-optimized content.
Improve Circle Medical’s organic search presence by collaborating with growth marketing and executing a strategy to enhance search rankings and authority.
Own conversion rate optimization across the full patient booking funnel.
Translate patient intent and hesitation into product improvements, such as clearer insurance communication and UI enhancements.
Run a structured, high-velocity experimentation program including A/B tests, multivariate tests, and qualitative research.
Identify and instrument key funnel drop-off points using analytics tools to understand abandonment reasons.
Collaborate with clinical, compliance, and marketing teams to launch new areas of care with strong web presence, content, and booking paths.
Build repeatable launch playbooks for efficient expansion into new clinical areas.
Maintain and evolve the ZocDoc integration for reliable patient handoff.
Own the product infrastructure for partner integrations, building scalable onboarding and attribution flows.
Define and own product acquisition metrics like booking conversion rate and new AOC adoption.
Run regular qualitative research to uncover pre-booking friction and identify conversion opportunities.
Utilize analytics tools daily to understand prospective patient behavior and measure product changes.
Run structured experiments and A/B tests to optimize key acquisition touch points.
Be a trusted thought partner to engineering, maintaining clear prioritization and sustainable delivery.
Partner closely with clinical, marketing, operations, and analytics teams to align acquisition initiatives with business goals.
Communicate product vision, tradeoffs, and progress clearly to senior leadership and across teams.
Mentor and collaborate with other PMs, contributing to a culture of shared learning and patient-first thinking.
Lead product development across web and back-end engineering surfaces, including landing pages, booking flow, and integrations.
Run core agile rituals including backlog grooming, sprint planning, standups, and retrospectives.
Drive high-quality shipping by writing rigorous acceptance criteria and participating in acceptance testing.
Make principled tradeoffs between feature complexity, UX quality, and engineering investment, with clear documentation.

Requirements

5+ years of product management experience, with a significant focus on growth or conversion optimization in a consumer-facing digital product.
Demonstrated expertise in SEO strategy and web performance, including content architecture.
Working knowledge of how generative AI search is reshaping discovery.
Strong experimentation skills: experience running a structured A/B testing program and a track record of using experiments to drive measurable funnel improvements.
Startup scrappiness and comfort in fast-moving environments; ability to navigate ambiguity and build playbooks from scratch.
Proven ability to work across web and engineering teams to ship high-quality, performant web experiences at pace.
Excellent communication skills with the ability to influence without authority across clinical, marketing, and technical stakeholders.
A track record of owning outcomes, not just outputs; measured by new patients reached and booked.
Hands-on experience with qualitative and quantitative user research.
Experience launching new products or service lines from zero.
AI familiarity and a builder mindset; comfortable using tools like Cursor and Claude Code for prototyping and execution.
Healthcare experience strongly preferred, especially familiarity with HIPAA constraints or experience in a highly regulated environment.
Familiarity with partnership or referral channel development, including integration requirements and attribution modeling.
SQL proficiency for ad-hoc funnel analysis and reporting.

Skills

Growth strategy
Product craft
Web presence management
Landing page optimization
SEO strategy
Conversion optimization
Booking flow optimization
New patient acquisition channels
Partnership development
Referral network development
Experimentation (A/B testing, multivariate testing)
Qualitative research
Quantitative research
User interviews
Analytics tools (Amplitude, Looker)
GrowthBook
GreatQuestion
Data-driven prioritization
Stakeholder management
Cross-functional leadership
Agile methodologies
Technical fluency
AI familiarity
Cursor
Claude Code
SQL

Location

United States
Canada

Work Type

Virtual-first
Remote

Experience Level

Senior

Salary/Compensations

$148,000 - $195,000

Benefits

Flexible vacation
Sick leave
12 statutory holidays
Medical insurance
Dental insurance
Vision insurance
Disability insurance
Life insurance
Mental health programs
Employee Assistance Program (EAP)
RRSP/401(k) program with company match
Annual reimbursement for eligible training and professional programs

About the Company

We are a virtual-first primary care organization reimagining how people access and experience healthcare.
Our mission is to deliver comprehensive, high-quality, and compassionate care that integrates technology, data, and human connection through a seamless digital platform complemented by in-person visits when needed.
Our team is distributed across the United States and Canada, bringing together clinicians, technologists, and operators who share a commitment to making high-quality healthcare delightful, personal, and accessible to everyone.
More about us can be found on our website [https://www.circlemedical.com/about-us].

Equal Opportunity

Circle Medical is an equal opportunity employer and affirmatively seeks diversity in its workforce.
Circle Medical recruits qualified applicants and advances in the employment of its employees without regard to race, color, religion, gender, sex, sexual orientation, gender identity, gender expression, age, disability, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law.