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About the Role

The Family Ambassador Lead is a community-facing representative for KIPP schools in San Francisco and Oakland, supporting student recruitment through field outreach, family engagement, and enrollment support. This role executes community-based recruitment activities, maintains prospective family engagement, and supports enrollment processes with quality, timeliness, and strong customer service.

Responsibilities

• Execute field-based outreach plans, including canvassing, tabling, and phone banking to ensure high visibility and a consistent pipeline of prospective families in San Francisco and Oakland.
• Identify and secure high-traffic community locations and large-scale events for recruitment activities.
• Manage and track prospective student leads in HubSpot to ensure all recruitment inputs are documented, and follow-up communication is executed with quality and timeliness.
• Persuade and inspire prospective families by effectively communicating KIPP’s mission and value proposition.
• Deliver exceptional, high-touch customer service and bilingual communication to prospective families.
• Guide families through the multi-step application and registration process in SchoolMint, providing the necessary technical support and persistent follow-up.
• Identify and escalate non-routine family concerns or enrollment barriers to team leadership.
• Partner with school-based operations teams to lead school tours and support campus events.
• Partner with the Student Recruitment and Enrollment team and other RSO departments to ensure all field activities align with regional growth goals and organizational strategy.
• Identify and maintain functional relationships with community-based organizations to amplify KIPP’s mission.
• Deliver compelling presentations and information sessions to CBO partners and groups of prospective families.
• Plan and organize the weekly logistics for field-based activities using Asana.
• Execute marketing and flyering campaigns across target neighborhoods.
• Monitor SchoolMint data and HubSpot activity to maintain data integrity and provide leadership with real-time visibility into the health of the enrollment funnel.
• Perform other duties as assigned.

Requirements

• 1-2 years of professional experience in community outreach, student recruitment, or field-based organizing, with a proven track record of independently executing outreach plans and achieving engagement targets.
• Direct experience with K-12 public education—as a parent, student, or staff member—including a demonstrated ability to serve as a credible "connector" and build trust within the diverse communities of San Francisco or Oakland.
• High School Diploma or equivalent; a Bachelor’s degree is not required, provided the candidate possesses an equivalent combination of professional experience and community expertise.
• Working knowledge of community organizing methods—including canvassing, phone banking, and tabling—with the ability to adapt messaging for different neighborhood contexts in San Francisco and Oakland.
• Familiarity with local geographic and cultural landscapes and a "connector mindset" capable of building authentic, credible relationships with families and community-based organizations.
• Strong interpersonal, presentation, and persuasion skills with the ability to provide helpful customer service and navigate enrollment questions with empathy, clarity, and a focus on solutions.
• Professional proficiency in Spanish or Cantonese is required for direct family communication, community engagement, and supporting families through the enrollment process.
• Prior experience using HubSpot (or equivalent CRM) for lead management, SchoolMint for application processing, and Asana for project and task tracking is preferred.
• Must have a valid CA driver’s license and access to a reliable vehicle for work-related travel.
• Ability to navigate office and school campuses, use technology, and occasionally lift or carry materials up to 20 lbs.
• Ability to manage competing priorities, concentrate for sustained periods, analyze complex information, and make decisions under normal work pressures.

Skills

• Community outreach
• Student recruitment
• Field-based organizing
• Community organizing methods
• Canvassing
• Phone banking
• Tabling
• Community cultural competency
• Relationship building
• Interpersonal skills
• Presentation skills
• Persuasion skills
• Customer service
• Spanish proficiency
• Cantonese proficiency
• HubSpot
• SchoolMint
• Asana
• Driving

Location

• San Francisco
• Oakland

Work Type

• Full Time
• Field-Based
• 40 hours per week
• Evenings
• Weekends

Experience Level

• 1-2 years of professional experience

Education Level

• High School Diploma or equivalent

Salary/Compensations

• $30.77 - $36.06 per hour
• Most candidates will be compensated at $32.69 per hour

Benefits

• Medical coverage
• Dental coverage
• Vision coverage
• Paid time off
• Retirement plan with employer contribution
• Commuter benefits

About the Company

• KIPP NorCal is a thriving nonprofit network of 23 free, public charter schools open to all students.
• We believe all children should grow up free to create the future they want for themselves and that schools can and should be a critical factor in making that vision a reality.
• Together with families and communities, we create joyful, academically excellent schools that prepare students with the skills and confidence to pursue the paths they choose—college, career, and beyond—so they can lead fulfilling lives and build a more just world.
• Our student community consists of nearly 7,000 elementary, middle, and high school students in East Palo Alto, Oakland, San Francisco, San Lorenzo, San José, Redwood City, and Stockton.
• 81% qualify for free or reduced price lunch, 34% are multilingual learners, and 12% have special needs.
• We strive to cultivate a representative team of teachers and leaders that reflect our students’ diversity.

Equal Opportunity

• KIPP Northern California is committed to providing reasonable accommodations for qualified individuals with disabilities to perform the essential functions of this position.