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About the Role

The Senior Director, Platform Partnerships (North America) is a senior leadership role responsible for driving the strategic direction and growth of Index Exchange’s demand-side partnerships across the North American market. This is a high-impact, highly visible position that sits at the intersection of strategic partnership embedding, signal intelligence, commercial deal architecture, product intelligence, people leadership, and technical expertise. This is a demand activation role, not a relationship management role.

Responsibilities

Map the signals each DSP values and identify where Index is not being read correctly.
Own the signal gap identification and prioritization process per DSP partner.
Drive joint test design with Technical Ops to close identified gaps.
Translate signal findings into commercial positioning and partner conversations.
Deliver measurable improvement in bid density and win rate across the partner portfolio.
Understand DSP market structures across various deal types.
Own deal discoverability and activation per DSP market structure.
Drive deal pipeline in partnership with Publisher Development and Sales.
Deliver incremental deal revenue and format diversification across the portfolio.
Know the troubleshooting tools DSP clients use and where Index inventory is or is not accessible.
Understand each DSP’s commercial priorities and how Index complements their motion.
Use market intelligence to be inside the DSP’s planning cycle before decisions are made.
Own a joint growth agenda per DSP partner, refreshed quarterly.
Lead DSP QBRs that produce decisions, commitments, and roadmap intelligence.
Drive spend growth tied to specific commercial milestones.
Develop and execute long-term strategic account plans.
Own DSP roadmap intelligence gathering across formats, identity strategy, AI and bidding infrastructure, and agentic buying.
Deliver quarterly product input briefs to the Index Product team.
Advocate for Index capabilities that match where DSP demand is heading.
Ensure IX product priorities are shaped by DSP roadmap signals.
Lead, mentor, and develop a high-performing North America platform partnerships team.
Drive talent development through coaching, performance management, and succession planning.
Operate as a player/coach, carrying partner relationships while developing the team.
Collaborate with global partnership leads to align regional priorities.
Act as a senior representative of the partnerships function within North America.
Pull Technical Ops, Sales, and Agency teams into the commercial motion as standard operating rhythm.
Build operating cadences that make cross-functional work happen without friction.
Partner with the Index Product team to route structured market intelligence into product planning.
Collaborate with global DSP leads to ensure regional activities align with global strategies.
Serve as subject matter expert on partner performance and growth across North America.

Requirements

12+ years of experience in digital media or ad technology, with significant tenure in a senior partnerships, business development, or commercial leadership role.
Demonstrated people leadership experience, including team management, coaching, and performance development.
Deep expertise in the programmatic advertising landscape, with a strong command of DSP dynamics, auction mechanics, and the broader buy-side ecosystem.
Hands-on experience with signal diagnostics, bid quality analysis, or technical integration work with DSP partners.
Demonstrated ability to build and manage commercial deal pipelines across multiple deal types.
Proven track record of building and managing high-value strategic partnerships at a senior level, including complex commercial negotiations.
Proven success in business development and new partner acquisition in a competitive market.
Exceptional business acumen with the ability to develop and articulate long-term strategic visions.
Fluency in English with excellent oral and written communication skills and strong attention to detail.
Technical fluency: Ability to understand auction mechanics and signal logic, design diagnostic tests, and translate technical findings into commercial strategy.
Commercial architecture: Understanding of how DSPs structure their markets and how to close gaps between DSP buying motion and Index supply access.
Strategic: Expert in strategic account management capable of translating market intelligence into actionable growth agendas.
Communicative: Ability to communicate effectively at all levels, leading with headlines and strategic implications.
Collaborative: Skilled at building trusted relationships across internal and external stakeholders.
Accountable: Owns goals and KPIs and drives a culture of accountability within the team.
Player/coach: Carries own partner relationships while developing the team.

Skills

Signal intelligence
Commercial deal architecture
Strategic partnership embedding
Product intelligence
People leadership
Technical expertise
DSP dynamics
Auction mechanics
Buy-side ecosystem
Signal diagnostics
Bid quality analysis
Technical integration
Commercial negotiations
Business development
Strategic account management
Cross-functional collaboration

Location

New York
North America

Work Type

Full-time
Travel across North America required

Experience Level

Senior leadership
12+ years of experience

About the Company

Index Exchange is a global advertising supply-side platform enabling media owners to maximize the value of their content on any screen.
We connect leading experience makers with the world’s largest brands to ensure a quality experience for consumers.
We are a proud industry pioneer with over 20 years of experience accelerating the ad technology evolution.
We are committed to upholding the integrity of the programmatic ecosystem through radically transparent business practices and dedication to total market efficiency.
Index is an exciting and fast-paced place to work, built on core values of trust and transparency.
We pride ourselves on our independence and openness in technology and teams.
Our diverse and inclusive culture celebrates unique differences to drive Index forward.
We have more than 550 Indexers around the globe dedicated to building a safe and transparent marketplace.
Our corporate headquarters are in Toronto, with major offices in New York, Montreal, Kitchener, London, San Francisco, and many other global cities.
We are committed to operating as a tightly knit global team and embracing and empowering talent wherever our colleagues may be.

Equal Opportunity

At Index Exchange, we believe that successful products are built by teams just as diverse as the audience who uses them.
We are committed to equal employment opportunities.
We celebrate diversity of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, or veteran status.
Diversity is deeper than any status or classification—diversity is the human experience.
For those who show grit, passion, and humility—Index will welcome you.
Index Exchange welcomes and encourages individuals with disabilities to apply to work with us.
If you require an accommodation, please share the details of your request and any information how we can assist you with the hiring recruiter when they contact you.
Index Exchange will make reasonable efforts to ensure accommodation requests are met throughout the recruitment process.
Automated tools including artificial intelligence may be used to assist in screening and assessing applicants for this role. All hiring decisions involve human review.