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About the Role

We are seeking a Schools Customer Marketing Manager to join our Marketing team. This role is focused on driving customer engagement and retention by delivering targeted marketing programmes that speak directly to the needs of the schools using our platform. You will work closely with Customer Success, Product and Sales to design and execute marketing campaigns aimed at maximising product adoption, renewal rates, and customer satisfaction.

Responsibilities

Develop and implement customer marketing strategies focused on schools to increase product adoption, engagement, and retention.
Collaborate with Customer Success and Product teams to identify customer needs and translate them into effective marketing campaigns.
Create and manage targeted email marketing programmes, webinars, user groups, and other engagement activities tailored for school customers.
Analyse campaign performance and customer data to continuously improve marketing activities and customer experience.
Develop customer success stories and case studies that showcase the value of our products for schools.
Work closely with Sales and Marketing to support upsell and renewal campaigns through relevant messaging and content.
Manage key marketing platforms such as Hubspot and Gainsight to support segmentation, campaign automation, and customer journey mapping.
Collaborate with the broader marketing team to ensure consistent brand messaging and voice.

Requirements

Experience in customer marketing, preferably within the education or SaaS sectors.
Strong understanding of B2B marketing principles, with an ability to create engaging campaigns that drive customer retention and product adoption.
Excellent communication skills, both written and verbal, with the ability to craft compelling customer stories and messaging.
Experience using marketing automation tools and CRM systems such as Hubspot, Salesforce, and Gainsight.
Data-driven mindset with ability to analyse campaign metrics to optimise marketing effectiveness.
Ability to work collaboratively across teams, managing multiple projects and priorities efficiently.
Passion for education and understanding of the challenges faced by schools is highly desirable.
Strong organisational skills and attention to detail with a proactive, can-do attitude.
We are unable to provide visa sponsorship at this time.

Skills

Hubspot
Gainsight
Salesforce

Location

London

Work Type

Hybrid

Salary/Compensations

up to £43,000 per year

Benefits

32 days holiday (plus Bank Holidays)
Life Assurance paid out at 3x annual salary
Comprehensive wellness benefit provided by AIG Smart Health
Private Dental Insurance with Bupa
Salary sacrifice Pension provided by Scottish Widows
Enhanced maternity and adoption leave (20 weeks full pay) and paternity (6 weeks full pay) pay
5 free return to work maternity coaching sessions
Access to services such as Calm and Bippit
Flexible working
Social committees
Dedicated professional development training budget (CPD courses, upskilling resources, professional memberships etc)
Volunteer with a charity of your choice for a day each year

About the Company

At Arbor, we are committed to improving the working lives of school staff by transforming the way schools operate.
Our school management systems empower over 12,500 schools and trusts to use data effectively and create happier, more productive working environments.
We believe that schools should be joyful places to work and learn, and our tools are designed to support this vision.

Equal Opportunity

Arbor Education is an equal opportunities organisation
Our goal is for Arbor to be a workplace which represents, celebrates and supports people from all backgrounds, and which gives them the tools they need to thrive - whatever their ambitions may be so we support and promote diversity and equality, and actively encourage applications from people of all backgrounds.